Ad of the Year at 2012 Clio Awards

watching those cute animated pigs sort of tamped my pork cravings. An ad exec behind the spot admitted as much as he accepted his statuette, labeling this a victory more about politics than commerce. “The industrial ag guys got pretty angry about this ad,” he told us from the stage. “I’m not sure if it’ll sell any burritos. But if it pisses those guys off it’s a step in the right direction.”