It’s easy to be fooled by AI photos, so in an effort to help Tennessee travelers verify where online photos were taken, the Tennessee Department of Tourist Development has launched its new “It’s Real” campaign. It’s a program that promises that the photos you see on its website – TNVacation.com – are not AI-generated, but the real thing.

“It’s a commitment to authenticity and a promise to travelers that, when it comes to Tennessee, what you see is what you get..."