Ghost is developing a kit that will allow privately owned passenger vehicles to drive autonomously on highways. And the company says it will deliver in 2020. A price has not been set, but the company says it will be less than what Tesla charges for its Autopilot package that includes “full self-driving” or FSD. FSD currently costs $7,000.
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The kit will let human drivers hand control of their vehicle over to a computer, allowing them to do other activities such as look at their phone or even doze off.
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While the National Highway Traffic Safety Administration could potentially step in, Ghost’s approach, like Tesla, hits a sweet spot of non-regulation. It’s a space, that Hayes notes, where the government has not yet chosen to regulate.

What could possibly go wrong? Heh.