Thu
Oct 10 2013
08:22 am

U.T. Pride of the Southland marching band members have launched a petition to protest their reduced role at football games, including reduced travel to away games and the use of pre-recorded commercial music during home games. The U.T. Athletics marketing department says the claims "have limited or no basis in fact."

An open letter from the band says "The amount of marketing, commercials, and pre-recorded popular and rap music blaring out of the public address system in Neyland Stadium has increased at an alarming rate. As a result, the band has been reduced to playing the team's fight song after touchdowns and a few seconds of music in-between plays during the game. Other moments (i.e. time outs, quarter changes, etc.) are filled by marketing, commercials, and pre-recorded music. The college game atmosphere, which was once defined by cheerleaders and college bands cheering and playing music, has now become what most fans would describe as a professional football game atmosphere filled with a constant barrage of commercialism."

Here's the petition, which already has nearly 10,000 signatures.

Here's the open letter from the band.

Here's the U.T. Athletic Dept. Response.

The dustup received widespread local media coverage from WATE, WBIR, WVLT, the Daily Beacon and the News Sentinel (subscription required).

The News Sentinel has the AD's back, quoting U.T. "vice chancellor for communications" Margie Nichols as saying "It's disrespectful to the chancellor and the athletic director to put something like this out without having a conversation with them."

Dave Prince's picture

Yup.

Yup.

Bbeanster's picture

Remember, they denied wanting

Remember, they denied wanting to do away with the Lady Vols logo, too. Denial is the default setting for Hart.

AnonymousOne's picture

Is it about money and

Is it about money and marketing? Anybody want to guess how many tickets they'll have to give away to fill Bristol Speedway?

Brian A.'s picture

Is it about money and

Is it about money and marketing?

Probably.

Anybody want to guess how many tickets they'll have to give away to fill Bristol Speedway?

None.

AnonymousOne's picture

"None." They'll have to have

"None."

They'll have to have some gimmick, especially if Butch hasn't won a national championship by then. When was the last time they had a real sell out and a full stadium?

Rachel's picture

Don't know anything about the

Don't know anything about the situation but the drum major, Jessica Henderson, is in one of my classes. Seems like a nice person.

Average Guy's picture

Besides ticket price,

and sardine seating, having to bear the pumped in crap somebody over there calls music is one of the main reasons I no longer go.

EconGal's picture

The times, they are a changin'

This hullabaloo will blow over, but the change is happening. I attend sporting events all over the country every year. Almost all are college.

The last remaining bastion of collegiate sports atmosphere I've seen is Virginia Tech football. They don't just have a band at games; they have TWO bands. (One is a military band.) Even that will change, however.

The biggest proponent of "modernizing" the atmosphere at Virginia Tech: Frank Beamer. I have had long discussions with him about it. It is all about re-creating the game day experience - to appeal to recruits.

So remember: the college game day experience is being designed with the specific intent to appeal to 17-year-old inner-city linebackers.

The other proponents of change: Olympic sports coaches. They realize that the only way to ever get more funding - or to prevent reduced funding - is for football to generate more revenue. Only about 30 or 40 percent of UT football revenue is spent on football. Maximizing football revenue is, in large part, about paying for baseball and softball.

And at UT, it is about paying for baseball, softball and swimming DEBT SERVICE, not just operating expenses.

Mello's picture

to appeal to recruits

I really hate that ETSU is getting its football program back together. The only bright spot I saw in that was the possibility of their College Of Bluegrass taking the field...

Average Guy's picture

Yes, recruits,

for the 4 years(?) they'll be here. So they can go onto the NFL(?) where they can give their former HS name instead of UT when Monday Night Football asks for their alma mater.

Forego tradition, pay the players and call college football what it already is – professional sports.

Truth is, it has been for decades.

Places like UT and Va Tech have just been good at covering it up under the guise of tradition. The pre late 90's fan went to the game and heard the band play the same things, listened to John Ward through their headphones, heard Bobby Denton say the same things, the teams wear the same things and took solace in all of it.

Now, as you rightfully point out, it’s not about the fan. I figured it out somewhere between “FIRST TENNESSEE FIRST DOWN” and Kid Rock making my ears bleed.

stormwatermike's picture

Mutual Disrespect

The playing of commercial music to the exclusion of the bands is reprehensible and ill conceived. I sincerely hope that is not the marketing department's recommendation. If so, they can find consensus with other SEC campuses but I personally am not interested in what everyone else is doing. Neyland has always been a unique and positive college football experience but the increases in donor required amounts, shuffling of long time season ticket holders, and now loud relentless marketing campaigns and playing of commercial music ushers in a different crowd. The fan base now sometimes boos the playing of the other teams fight song. How long before the that time honored respectful tradition is discontinued? I used to take solace when visiting other stadiums that once I got back to Neyland I wouldn't have to put up with bands playing simultaneously and loud music filling the rest of the time. That solace is now gone and so is the guarantee that I can bring my wife and kids and not have to stand down a obnoxious fan spewing vitriol. Vol fans we are losing our uniqueness and at a grave cost that money can't replace.

Average Guy's picture

Not the marketing department

It may stamp it because it's their job. And it's their job because an AD can't be seen trading tradition for money.

But make no mistake who's pushing the changes. I take Beamer at his word, it's 17 and 18 year old kids. Not because schools and fans want it, but because some school somewhere else has shown it works in getting kids to sign.

Blind Loyalty's picture

Let's remember when instead of the spectacle of prayer

I vote to eliminate the unconstitutional "prayer." Can we have a marketing moment there instead with a "let's remember when we had tradition" and watch something from back when instead of the spectacle of "prayer."

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