Tue
Jan 14 2014
11:44 am

David Moon's online newspaper post below reminded me of another topic I was thinking about recently.

I was looking at my Amazon orders for some reason or other, and noticed they have a history going back to the very beginning.

My first purchase was January 29, 1996. I bought "Steal This Book" by Abby Hoffman and "Appalachian Wilderness: The Great Smoky Mountains" by Edward Abbey and Eliot Porter.

We still have an Amazon insulated coffee/drink cup they gave us as a promotional gift with one of our early orders. We had another one (that I've since lost) that said "Outside of a dog, a book is a man's best friend. Inside of a dog, it's too dark to read," which is a quote attributed to Groucho Marx.

According to Wikipedia, Jeff Bezos started Amazon in his garage, and sold his first book in July 1995. The book was "Douglas Hofstadter's Fluid Concepts and Creative Analogies: Computer Models of the Fundamental Mechanisms of Thought." Amazon announced their online store to the public in October of 1995.

They took the company's stock public on May 15, 1997 for $18 per share, about $1.50 adjusted for early splits. Shares are now trading at nearly $400, a gain of about 26,000%. Annual revenues are approx. $70 billion, and their market cap is approx. $180 billion.

Amazon is known for deep discounts, low margins and plowing revenues back into the business, so their current P/E is about 1400. The stock is nonetheless still rated a "buy" or "hold" by most analysts.

redmondkr's picture

Ha!

I had completely forgotten. The Complete Idiot's Guide to Photoshop 5, ordered on 20 February, 1999.

michael kaplan's picture

I've been a vendor on Amazon

I've been a vendor on Amazon since 1998. I recall that our very first check for sold merchandise was signed personally by Jeff Bezos. Amazon pays us 45% of retail for what they sell, and shipping to their warehouse is at our expense. What Amazon provides, though, is exposure for our publications. (Does that sound familiar, musicians?)

Pam Strickland's picture

I've bought anything from

I've bought anything from Amazon.

fischbobber's picture

Anything?

Anything?

R. Neal's picture

?

?

Pam Strickland's picture

Nothing. I buy my books

Nothing. I buy my books locally. If they don't have them in stock, I have them order them. I've always done that. I believe in supporting local independent bookstores.

As for all that other stuff, I feel the same. The businesses in my hometown are the ones who hire the people locally and are where the taxes are paid. And, I also don't see the sense in paying shipping when I can get something by getting in the car and going and getting it. People are always telling me it's cheaper, but everytime I've done a comparison in the end by the time you pay shipping, it's not. And, like I said, it keeps local folks in business.

Besides, I don't like what I read about working conditions in those big warehouses. And I had a cousin who worked at another big Internet company's warehouse for a while and the stories she told were bad enough and it was one of the good companies.

bizgrrl's picture

I do prefer the buy local

I do prefer the buy local sentiment. I bought a book over the holidays (Humans of New York) at the bookstore downtown. I paid $29.99. A day later I was at Target in Blount County and bought a second copy for $20.00. Amazon currently sells it for $17.99. I don't begrudge the downtown bookstore for the high price, they had it displayed nicely in the window and on a table. If it hadn't been for them I might not have found out about the book. It's so much fun to flip through a book before buying, especially a picture book.

We currently make many of our Amazon purchases, except for Kindle reading and we don't have that many Amazon purchases, because we don't have time to drive to the many stores to see if they have something in stock. Many times when you try to call it is a fiasco.

R. Neal's picture

Oh, I see. It appears you

Oh, I see. It appears you meant to say "I've never bought anything from Amazon"?

The topic was supposed to be a fun trivia post for people who shop at Amazon and what their first purchase was, which you are able to find out because Amazon keeps the records.

In your case it doesn't really apply because you don't have any history for the reasons you stated.

Those are all good arguments that we have heard before, and I tend to agree to an extent.

But I shop at Amazon because there are times when what I need is not available locally.

For example, I recently bought a StarTech.com 2 Port PCI Express USB 3.0 Card Adapter. This was not in stock at Best Buy, Staples, or Office Depot and was available for for online purchase only.

Since I already have an Amazon account and past good experience with pricing delivery, returns, etc., I ordered it from Amazon. And because I have Prime membership, shipping was free.

One could argue the chicken and egg aspect of whether online retailers are the reason local stores and especially Mom and Pop stores don't carry as much in stock inventory as they used to.

In this case, I doubt any local store (except maybe CompUSA which is long defunct) would keep the the StarTech.com 2 Port PCI Express SuperSpeed USB 3.0 Card Adapter in stock because there probably isn't much local demand.

(If there's a local computer store that carries this and other items like it in stock I'd be happy to know about them for future reference.)

As for paying for shipping, most online retailers now have free shipping options, usually for purchases over a certain amount. Even if they didn't, the convenience is worth it. If it takes me an hour to make a trip to West Knoxville and back to shop, that's an hour wasted. My time is valuable, at least to me.

So for me, online retailers such as Amazon, Newegg, Tiger Direct, PC Connection, etc. provide a useful service. We even buy stuff online sometimes from more traditional brick and mortar retailers like Dillards because what we're looking for is not available in their stores.

I did recently buy a TV from the brick and mortar Best Buy at Cedar Bluff. Am I really supporting a local business? Sort of, I guess, in terms of sales and property tax. (Amazon is now collecting sales tax in Tennessee, Newegg always has.)

But most of the money goes out of town to Best Buy corporate headquarters. And many national retailers pay so little that some of their employees qualify for food stamps and Medicaid. So what's the net net?

Anyway, all of this is off topic and I'd be interested to hear from other folks who shop at Amazon regarding their first purchase. Not that it really matters, it just seemed like a fun trivia question, and an interesting look at the history and growth of the company.

Maybe it would be more appropriate for you to start another discussion about the evils of online retailing, especially Amazon.

Pam Strickland's picture

I was just answering two

I was just answering two questions. Yours and then Bob's didn't mean to derail. There are probably good reasons to purchase some things there. And it seems that I'm likely to be making a purchase there in the coming weeks. In the meantime, I'll but out of your conversation.

reform4's picture

I agree good observations.

Most stores rarely have the stock of what I need, so I end up driving around town, polluting the air, then coming home, and ordering from Amazon anyway.

If I know a big box store (with out of town profit-taking... hell, overseas profit-taking) is my only chance, I won't even leave home. If I think I can get it at a local store, I'll try.

But I see a big collapse in the big box stores coming.

Pam Strickland's picture

I tend to not shop big box

I tend to not shop big box stores very often either. I know, I'm weird.

But my needs aren't for a large business. Or for a family. It's just me. And my needs alone are fairly simple.

Mello's picture

December 1998

"Un-Jobbing : The Adult Liberation Handbook" well, that did not work out so great...

It is also six months after our first eBay purchase.

Randy, was that copy of Steal This Book a replacement copy?

R. Neal's picture

Hah! No, nobody stole my

Hah! No, nobody stole my copy. Got it for nostalgia purposes.

jmcnair's picture

May 1999

Understanding and Deploying Ldap Directory Services (MacMillan Network Architecture and Development Series)

Andy Axel's picture

April of 2004

Purchase of an Australian-only import CD that my local indie record retailer could not procure.

Looking over my order history, turns out it's mostly irregular media purchases for the first few years, other purchases picking up sometime around 2008 when a shit-ton of local businesses (as well as a number of chains) went belly-up for reasons not directly related to online merchandising.

Rachel's picture

I'm with Pam. I try to shop

I'm with Pam. I try to shop locally, especially for books, and most especially since Union Avenue Books opened. I order stuff from UAB if it's not in stock. Yes, the cost is a bit more - but it's well worth it to have a good bookstore in town.

I DO order occasionally from Amazon for things I can't get locally - like a textbook I received today - and once in a great while for something they have in stock that I need quickly and can't risk that UAB would have to backorder. I've also ordered books there to be shipped directly to somebody out of state so I don't have to fool with it.

As to Randy's original question, my first order seems to have been placed on May 6, 1998, and was for "Home from Nowhere" by James Kuntsler, "Landscape Ecology Principles in Landscape Architecture and Land Use Planning," and Peter Calthorpe's "The Next American Metropolis: Ecology, Community, and the American Dream." Obviously my planning school period. The latter two are still on my shelf.

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