One of the greatest inventions of the twentieth century had to be the mute button.

Jeanne Moos and CNN have shown what could be the first great product of the twenty-first.  In a video article available on CNN”s Pipeline (paid subscription required) she and a cohort show off The Beer Belly, available dirt cheap from BeerBelly.com.

Are you tired of paying five bucks for a Coke in a movie theater?  Fill this baby up, strap it on and Bob’s your uncle.

I see only two problems here.  The product is a container – complete with a sipping hose - designed to give the appearance of a beer gut under that T shirt.  What does one do if one already has a "generous" belly under there, and how does one smuggle in the popcorn?