Wed
Sep 13 2006
01:38 pm
By: R. Neal

The Knoxville News Sentinel has a follow up article on the Boomsday event in today's business section. Apparently, Knoxville Tourism and Sports Corp. lost $100,000 on the event:

Final numbers aren't yet available, but KTSC spent $900,000 and estimates a loss of up to $100,000, with most of that because of low ticket sales from Montgomery Gentry and other paid events.

[..]

Montgomery Gentry's fee was $125,000 and KTSC incurred extra expenses from enlarging the stage to accommodate the performers. Troy Lee Gentry, a lead singer of the group, drew national outrage just days before Boomsday when he was indicted in Minnesota on federal charges that he shot a caged bear and claimed it was wild.

KTSC was already contractually obligated to the band when the story broke.

Ray said she can't place all of the blame for financial losses on Gentry, although the group's failure to do media interviews to promote Boomsday did have a negative impact.

[..]

"We are asking a lot of questions internally," Ray said.

The article mentions other possible reasons for the losses, but Gloria Ray is correct that there are a lot of questions.

Starting with, $125K for Montgomery Gentry? They're a popular act, but that sounds a little excessive. Does anybody know if this is normal for an act of their stature? Did KTSC negotiate this themselves? Have they ever put on a concert this big? Could they have gotten a popular big name act for less?

And what about scheduling one of the events near Neyland Stadium on game day? It seems like most people would either be at the game or at home watching it. The idea for the big screen was interesting, but the execution failed. Who provided that equipment? Was it designed for outdoor use? Did KTSC have to pay the bill for that even though it didn't work? Would a post-game party be a better idea for next year?

And what about final attendance figures for the ticketed events? I don't think this has been reported in the paper, other than it wasn't as good as expected.

Managing and promoting such a high-profile event with so many moving parts seems like an ambitious undertaking. Does the KTSC have the experience for something like this? The article doesn't mention if they had any outside help, but it would seem like a good idea to bring in an experienced promoter. They wouldn't even have to go very far. There's a nationally recognized promoter right in their own back yard with plenty of experience putting on events of this scale. Did they involve A.C. Entertainment or someone else who knows the business, and if not, why not? Were the new sponsors, Chrysler Jeep, helping with the promotion? Surely they weren't relying on Montgomery Gentry to promote it?

The KTSC is obviously new at this (their second year?) and some of the quotes in the article suggest they are still feeling their way along. It's definitely a big, complicated event, and hopefully they will learn from all this and have better luck next year.

At any rate, an event that draws nearly 400,000 people to Knoxville over the weekend has a huge impact, economic and otherwise. So at least in that regard it was a success. It also seems like a huge opportunity that may have been missed. Maybe with some fine tuning it can break even next year, or even make a little money to help pay off that Convention Center.

Brian A.'s picture

Somewhat related question

How accurate are these crowd estimates?   I read projections for the Boomsday fireworks show of 300,000 attendees.  I just did a quick in and out to see the show.  But from my brief experience, the traffic/parking didn't seem any worse than that at a typical football game.

Are there really 300,000 people there? 

Brian A.
I'd rather be cycling.

bill young's picture

why?

it's like this bunch has never looked around when the boys are playin ball...friday???...the folks staying in hotels are headed to the strip...the kids are in their cup...& the rest of the town is gettin ready for game day...food???..lawdy have mercy the tailgate parties are everywhere & have the best food anywhere...family fun???...if ya think beer & booze is family fun..we have more fun in big orange country than the law allows....UT football fans are here ...to eat,drink..& cheer for the Vols...the truth is.. on the high holy days of UT football the party's on the street

lml's picture

Central Park made some sweet

Central Park made some sweet parking money Sunday nite during Boomsday. The parking lot behind the brewery wanted $10, and the the lots closer to the river were $20. However, there were free parking lots if you knew where they were.

Whoa, $125k for Montgomery/Gentry! That's waaaay more than I ever would have thought that would cost.

I didn't attend any of the Boomsday events this year, and haven't in many years. But to me, Boomsday is synonomous with free, gratis, notta.

CBT's picture

Bill Young is right,

Bill Young is right, fireworks and a big crowd a day after the game is one thing, but trying to expand and sandwich more events the day before and the day of a UT football game is ridiculous. Take a drive down Henley, Neyland and Cumberland about 6:00 p.m. this Saturday and you'll see. Friday night will be busy too.

He's also right about tailgate food...let's see, for the Cal game we had Ridgewood BBQ (imported from Bluff City, TN), fried chicken and various other fixens.

$125k for Montgomery Gentry? Sounds high to me, but what do I know. How 'bout it Mike Hammond, did Gloria get ripped off?

GO VOLS!

Toad In The Hole's picture

Was BoomsDay Supposed to Make Money? Break Even?

They throw money around like its a drunken sailor and I assume these events were loss leaders for other worthy downtown projects/events.

I doubt anybody made any cash on BoomsDay other than the parking lot attendants, but that's really the only people making any money in downtown Knoxville anyway, except for overpriced talent working for Mike Ragsdale.

The doctors, lawyers, accountants, and bank offices are all moving out of downtown anyway.

Toad In The Hole's picture

Professionals Leaving Downtown

There are no doctors in the Medical Arts Building, Dentist Ruddder is still there. There are no other physicians in downtown Knoxville.

Pugh & Company move to Cedar Bluff two years ago. Most recently, Cherry Bekeart & Hollard, merged their downtown office with the folks in Cedar Bluff and are heading west.

Per the Knoxville Bar Association, the following firms have recently left downtown for western environs, Butler Vines & Babb, Baker McReynolds, Bernstein Stair & McAdams, Dunn McDonald & Coleman, Norton Spangler & Cramer, Leitner Warner, Anderson Reeves & Cooper, & J.D. Lee.

AmSouth operations are now located on Bearden Hill and either the Regions operation in the post office or the AmSouth branch in the downtown branch will be closing. SunTrusts operational facilities are next door to the old Hyatt Regency, which could be considered downtown, but the downtown branch is just a branch. Most real estate divisions of SunTrust are way out west, BB&T and First Tennessee have most of their operations downtown. Everything else is an outpost.

Anonymous's picture

Professionals leaving downtown?

Butler Vines & Babb moved to the corner of Concord and Kingston Pike - that's "western environs" now? And Anderson Reeves & Herbert was never downtown to begin with. Nonetheless, their office is east of BVB.

At any rate, I don't think 6 law firms leaving downtown really qualifies as a mass exodus. The vast majority of Knoxville law firms are still downtown.

And no other physicians in downtown Knoxville other than Dr. Rudder? You mean those white-coated bastards at Baptist have been lying to me?

Toad In The Hole's picture

If they don't pay CBID or are not under empowerment zone

then they are not in downtown Knoxville. The downtown zip code is 37902, which takes the lawyers in 37919 and the doctors in 37920 out of downtown. The hospitals and the lawyers have no tax whammies or other incentives from empowerment zone, nor are they on the roster of CBID members. As such, they are not downtown.

TPTB's picture

Toad In The Hole said:

". . . The downtown zip code is 37902, which takes the lawyers in 37919 and the doctors in 37920 out of downtown. The hospitals and the lawyers have no tax whammies or other incentives from empowerment zone, nor are they on the roster of CBID members. As such, they are not downtown."

Uhh, under that "logic" then everyone in First Tennessee Plaza is not downtown, because that building's zip code is 37929, not 37902.

j4's picture

Umm.. about the Banks.

Umm.. about the Banks. BankEast is located downtown as is FirstBank, Home Federal (Renovating and expanding) and Clayton.

zilla's picture

300,000

Yes, how the heck can they say? They should make everyone hold up their hand while somebody counts.

I have stated elsewhere that I played this last year- we had fun playing, but I found the organization to be somewhat, er, not.

Factchecker's picture

In my opinion...

IMHO Knox Tourism and Sports Co. is the bunch who can't shoot straight.  Have they ever done anything well for this city?  Seems to me more like a string of goofy ideas that cost way more than the city gets in payback.  

Build a decent town that people want to come to, and they will.  Make the biggest noise, have the most crowds, and pay the biggest jerk in show business an eigth of a million dollars, and why would people want to endure that crap?  (And don't bother checking out the projection TV in the sun!)

I would want come to Knoxville for the peace and quiet and the surrounding scenery, but I guess I'm just weird that way.  The scenery here has been about ruined and K-burg via T&S Corp. will do anything for crowds. Some fun, oh boy!

I had never even heard of this Gentry idiot, but the biggest bluegrass bands in the business I believe charge anywhere from 1/20 to 1/5 what this lying slaughterer of defenseless animals made off with. 

Heckofa job, Knox T &  S Corp!! 

Number9's picture

IMHO Knox Tourism and Sports

IMHO Knox Tourism and Sports Co. is the bunch who can't shoot straight.

There is a lot of competition in the gang that can't shoot straight contest.

MPC, County Commission, and TDC are all in the running. Mayor Ragsdale's administration is in the hunt also.

Let's all repeat the manta:

If you build it they will come.

redmondkr's picture

Thanks, Factchecker,I

Thanks, Factchecker,

I thought I was the only one who had never heard of Gentry until I read about his bear business.

Maybe the organizers should consider KSO for Boomsday.  I think they could pull it off and they could use the money - especially if you're talking about $125K.

The Boston Pops Orchestra has a great July 4th celebration on the Esplanade.  They have a tradition of finishing the show with the ubiquitous 1812 Overture, complete with Howitzers.  That piece should be gaudy enough to appeal to even a die hard redneck.

Of course they also have several big name guests performing as well, but that's Boston, not a scruffy little backwater town like Knoxville.

skirob's picture

Sounds like the expanding to

Sounds like the expanding to 3 days was a bust. I think most people saw it as such beforehand. So if you nix the Friday night debacle with those assclowns Montgomery Gentry, then they're outta the red? Who in their right mind thinks that booking this act for 125k is a good idea? It's not just that they aren't worth the 125k, that much should have never been spent for a Friday night show. I don't care who it is.

bizgrrl's picture

Oh, come on, Baptist is

Oh, come on, Baptist is South of the river, thus "SoKno", not downtown. Bearden was never considered downtown.

Never before has a Downtownista considered these insiders.

Toad In The Hole's picture

Home Federal HeadQuarters is Cedar Bluff/Parkwest Blvd

Home Federal built a brand new spanking building at the corner of Cedar Bluff and Parkwest Boulevard about three years ago and all of their operational capacity is out there, the downtown office of Home Federal is a glorified branch, with some legacy operations such as trust services, etc. Pugh & Company located to their building shortly after Home Federal got there.

Bank First and Bank East are welcome additions to the local banking scene, however, they are slowly migrating their operations away from downtown, although what limited operational structure they have is located downtown.

CBT's picture

"Bank First and Bank East

"Bank First and Bank East are welcome additions to the local banking scene, however, they are slowly migrating their operations away from downtown, although what limited operational structure they have is located downtown."

Bank East is spending a small fortune renovating the former Valley Fidelity building. Bank East is, and will stay, downtown. I don't know about First Bank, though they are signed in to the former BankFirst/BB&T/BOK building.

I know of at least one prominent law firm who is moving back downtown. Downtown is becoming more attractive. It makes little sense for doctors to be downtown. It makes a lot of sense for lawyers, other than the obstacle of clients who want to park at the door.

j4's picture

'Bank East are welcome

'Bank East are welcome additions to the local banking scene, however, they are slowly migrating their operations away from downtown, although what limited operational structure they have is located downtown.
1. It is BankEast
2. As Chad said BankEast (holding company) owns the and is about to finish renovating the Crystal building. Heck they're putting a Gym on the 12th floor.
3. Limited operational structure? Do you even know what the your talking about? BankEast operations and the Basement and third floor of the Crystal Building in addition to the first floor branch and second floor executive offices. The sister Mortgage company Curtis Mortgage will soon be moving expanding it's operation to from the first floor to their own floor in the building. And another floor or two will be used as BankEast grows. There are currently 7 branches with another opening in Maryville and another in Fountain City by the end of this Winter. None of the branches have the capacity to function as an operations center. So I am pretty sure you just pulling this out of your-
I really doubt you info from Home Federal- Why bother with the space? Your telling me all the employees that work their are just Branch tellers, csrs and lenders. Yeah sure.
Then of course there is the TVA Credit Union.
Also, one of the nice things about being downtown is the distance to Bellsouth's CO. This makes provides for some great bandwidth/pricing to remote branches.

Scott1202's picture

Montgomery Gentry's fee was $125,000

Maybe ticket sales would be a little more robust if they booked someone other than a country music act. Would it kill them? Not everyone in in this area goes all weak in the knees over country music. KTSC might be surprised to hear that there are other types of music. Why not go crazy next year and try a bluegrass group? Possibly Allison Krauss? I have never gone to Boomsday as I've seen enough fireworks to last a lifetime, but I would go see Allison...or anyone else that isn't one of the current crop of country " look at me I look like a pop singer" acts. Here's another idea. Let's go back to having a street party downtown like back in the day with multiple musical groups performing, then cap it off with fireworks rather than having fireworks as the main event.

Les Jones's picture

"Let's go back to having a

"Let's go back to having a street party downtown"

Long live SNOT! 


Hey, Les, why don't we just call each other assholes and get it over with. - Somebody on the old Southknoxbubba.net (if that was you, claim your quote and win net.fame!)

BlueNeck1's picture

$125K - Ridiculous, stupid...

A year ago a friend of mine on the EarthFest organizing committee said that Sheryl Crow's fee for a concert with an environmentally friendly theme (like EarthFest)was something like $45K. It might be more now. Keep in mind the same people that pay $125K for a Country "star" who murders tame bears are the same ones who run to the polls to vote for W because he will protect them from "terra". Who will protect the bears from terra?

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