Mon
Nov 19 2012
12:12 pm

Ruby Tuesday announced today they have hired James J. "JJ" Buettgen as President and CEO to replace outgoing founder Sandy Beall. Buettgen is leaving Darden Restaurants as Chief Marketing Officer.

From his resume, it sounds like Buettgen is a marketing guy. Marketing is not Ruby Tuesday's problem. Their problem is the poor quality of food and service. Although, product quality is presumably central to an overall marketing strategy, even if the strategy is to downscale. Anyway, wouldn't it be ironic if RT became the target of a hostile takeover by Darden?

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F-Stop's picture

I'm doubtful they'll do

I'm doubtful they'll do anything to fix their food or service. Those things cost money. What's the quote from The Wire? "The whole world shines sh*t and calls it gold."

Marketing is much cheaper than delivering a good product. Maybe they can hire Larry the Cable Guy to lean against the Salad Bar and have open his maw in a commercial (he could high five the fat guy from Smashmouth that had his restaurant punked by the Times food critic for bonus points).

I've never been to Blackberry Farm, though it looks fancy and like they might be able to make something edible. Very little trickle down though, I'm guessing. (But I haven't eaten at a Ruby Tuesday since leaving Tennessee).

Rachel's picture

Blackberry Farm is fabulous.

Blackberry Farm is fabulous. So are the prices.

The last 3 times I ate at Ruby's (3 different ones), the food was almost inedible (in fact, on one occasion, it WAS inedible). I hated to give up on them because I remember the good days, but....

Average Guy's picture

Ruby ownership

I questioned in another post: Are there any big name examples of where private equity / hedge fund operators (aka corporate raiders) have resurrected a dying company instead of sucking it dry?

Ruby's owners; (link...)

I agree the food won't change much, but I bet downtown Maryville does.

Crowley 's picture

A few...

Continental, Hertz, Snapple, Orbitz, Staples

Average Guy's picture

Continental was assumed in a

Continental was assumed in a merger. Staples was started with Bain money, not saved.

Time will tell on the rest. The remaining three are still around, but in no way better than they were a decade ago.

Crowley 's picture

I thought...

I thought private equity firm TPG bought Continental in the early 90's...but you are correct that Bain was the entity that funded highly successful Staples. You may want to read: (link...)

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