This kind of community scare me.

Les casinos en ligne s'imposent comme les meilleurs sites pour gagner de l'argent.

This kind of community makes me envious.

McDonald’s refers to signs not by height, but by dollar amount. They point to sign, and say “that’s a million dollar unit”. They have made a science correlating sign height with revenue.

The problem isn’t businesses doing what’s best for their bottom lines; the problem is the Pavlovian conditioning of the broader consumer market.

I’d bet you a Happy Meal toy you’re not going to change that. And the multibillion dollar “big sign” using industries would bet you’d go broke trying.

It all comes down to the community's expectations and standards. If you expect/allow big and ugly, that's what you'll get. All the major chains, whether fast food or big boxes, have different storefronts and signage that they use depending on what the location allows.

In other words, they'll put in a nice store with a low sign if they have to because that's what is expected - otherwise, you get the big sign and the cheapest storefront if they can get away with it.

That's why I'm saying we need to revisit our signage ordinances and raise our expectations. If we continue to allow giant signs, it leads to an arms race where the signs get bigger and brighter as they try to outdo the next sign.

All the major chains, whether fast food or big boxes, have different storefronts and signage that they use depending on what the location allows.

They sure do. Back recently from a trip to Oregon, where I saw all kind of big boxes in downtown Portland, all built like urban stores, not suburban ones.

The big boxes has alternate models in their portfolios. They just won't use 'em unless they have to.

This kind of community scare me.

What about it you scared of?

That's all well and good for new development, but are there any examples where a community has actually put the genie back in the bottle and managed to cause forests of giant signs to shrink?

If you attempt to put in place new requirements community-wide, it's hard to require that anyone replace existing signage, and it would probably actually incentivize sprawl to grandfather in existing signs but require someone who opens up next door to adhere to new rules. They might just look at their comparative disadvantage at the infill location and instead choose to go to a new greenfield development, where at least all the neighbors are on even ground, signage-wise.