Mon
May 9 2016
06:13 am
New Gap Ad - what's wrong with this picture?
By: bizgrrl
Topics:
fischbobber's picture

Back to the Future

Submitted by fischbobber on Mon, 2016/05/09 - 10:47am.

It's the Marty McFly version of the lunar landing.

Min's picture

Oops.

Submitted by Min on Mon, 2016/05/09 - 11:28am.

OTOH...Bwahahahahahahaha!

Rachel's picture

Would have gone right by this

Submitted by Rachel on Mon, 2016/05/09 - 2:12pm.

Would have gone right by this if you hadn't pointed it out. Ha ha ha.

Average Guy's picture

The kiss cam

Submitted by Average Guy on Mon, 2016/05/09 - 2:29pm.

and other "let's hope it goes viral" branding and advertising.

From time to time, I'll see the "kiss cam" video that is obviously staged, but people still pass it along as real anyway.

I think the same thing happened with Steve Harvey and the Miss Universe pageant. Before him awarding the wrong contestant, when was the last time you'd heard anything about that pageant?

At any rate, it's things like those that has me looking suspect at this ad.

Knoxgal's picture

What y'all don't know

Submitted by Knoxgal on Mon, 2016/05/09 - 9:19pm.

What y'all don't know is that 1969 is the name of a line of jeans that The Gap carries. Because I know this it took me awhile to figure out why you thought the ad was strange. I have a pair of 1969 jeans that I purchased last year hanging in my closet right now. I'm guessing by this ad they've updated the line. Why they named the line 1969 I have no idea.

Rachel's picture

Knowing they have a 1969 line

Submitted by Rachel on Mon, 2016/05/09 - 9:41pm.
(in reply to Knoxgal)

Knowing they have a 1969 line of jeans doesn't make the ad any less stupid. Look more carefully at the picture.

fischbobber's picture

You are correct.

Submitted by fischbobber on Mon, 2016/05/09 - 10:03pm.
(in reply to Knoxgal)

I had no idea Gap had 1969 jeans. I thought Apollo was a Roman God, not a Challenger.

Factchecker's picture

Idiocracy

Submitted by Factchecker on Tue, 2016/05/10 - 7:11am.

(Face palm.)

ArtWagner's picture

I'd like to believe that

Submitted by ArtWagner on Tue, 2016/05/10 - 10:23am.

I'd like to believe that folks who comment here intelligently have at least a minimal grasp of history over the last 40 years. I'd like to--but it appears that's not the case.

gonzone's picture

Appears there exists a gap in

Submitted by gonzone on Tue, 2016/05/10 - 10:06pm.

Appears there exists a gap in the creator's knowledge of our space exploration history.

Knoxgal's picture

Ahem

Submitted by Knoxgal on Tue, 2016/05/10 - 10:24pm.
The Space Shuttle was a partially reusable low Earth orbital spacecraft system operated by the U.S. National Aeronautics and Space Administration (NASA), as part of the Space Shuttle program. Its official program name was Space Transportation System (STS), taken from a 1969 plan for a system of reusable spacecraft of which it was the only item funded for development.

(link...)

Rachel's picture

Ahem back at ya

Submitted by Rachel on Tue, 2016/05/10 - 10:48pm.
(in reply to Knoxgal)

And it didn't launch until 1981. 1969 was the lunar landing, in a craft that looked NOTHING like the shuttle.

Taking that picture in 1969 would have been impossible because the shuttle had not yet been built.

Somebody at Gap or the ad agency just made a big boo boo. Probably a 25 year old.

Knoxgal's picture

I don't think it was a mistake

Submitted by Knoxgal on Tue, 2016/05/10 - 11:28pm.

The first space shuttle didn't launch until 1981, but the idea for it was taken from a plan written in 1969. It was this idea that launched the new generation of space travel.

I suspect the PR folks who created this ad knew exactly what they were doing. It sure got a lot of folks talking about it.

bizgrrl's picture

According to this article,

Submitted by bizgrrl on Wed, 2016/05/11 - 5:40am.

According to this article, the space shuttle design/idea could go back to the 1930s.

ToTheMoon's picture

Yeah, it's about time we

Submitted by ToTheMoon (not verified) on Wed, 2016/05/11 - 5:59am.

Yeah, it's about time we started celebrating initial plans instead of the actual events. Who can forget that NASA began its shuttle program in 1969? The ad should be enclosed in a thought bubble. And never mind that NASA ended this shuttle program a few years ago. This ad is pure genius.

Up Goose Creek's picture

Model

Submitted by Up Goose Creek on Sun, 2016/05/15 - 7:25am.

Another discrepancy is there weren't many mixed race teenagers in 1969.

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