Dane Baker's editorial that Carole posted about earlier today is now online.

Once again it illustrates how you sometimes have to read the alt-press to get the whole story that the mainstream press won't (or in the case of MP used to) report.

It also illustrates the civic value of locally owned, independent alternative media.

A taste:

By definition, corporate-owned media subordinate their reporting to the needs of profit-making, in terms of range of opinion expressed, sources selected for quotation and exclusion of facts that might threaten corporate interests. This is as true today as it was a century ago, when the rising influence of corporations over the press led John Dewey to note that “Power is power and must act, and it must act according to the nature of the machinery through which it operates. In this case, the machinery is business for private profit through private control of banking, land, industry, reinforced by command of the press, press agents, and other means of publicity and propaganda.”

There's more. Be sure to read the conclusion.

Sandra Clark's picture

Interestingly

Interestingly, I don't know Dane Baker and have never seen his paper. Perhaps it's not distributed in Halls.

I wish him well.

Scripps stock closed at $39.88 today. Its recent high mark came when one of the honchos "accidentally" suggested selling off the newspaper division.

Newspaper people and corporate types don't mix well. Bean is the epitome of a newspaper person. People more interested in making money usually do other things -- such as developing. -- s.

Carole Borges's picture

I get mine at Mast General Store

There's also a stand by the parking lot in Market Square. They are a hardworking crew and put out an interesting variety of articles on local issues. I've written a couple of articles for them & been impressed with their sense of integrity.

edens's picture

>Perhaps it's not

>Perhaps it's not distributed in Halls.

Are you saying Halls doesn't have it?

Tao4Now's picture

From the editorial: "As the

From the editorial: "As the only major independent alternative newspaper in town..."

I guess it depends on your definition of "newspaper", or maybe "major", but the South Knox Seymour Times, the Farragut Press, the Fountain City Focus, and the East Knox News would probably disagree with this statement at least in part.

jbr's picture

I have heard Scripps may be

I have heard Scripps may be attempting to acquire the Farragut Press.

Is the point to expand beyond their area inserts with more extensive area reporting? Or to gobble up competition, or both?

rocketsquirrel's picture

if true

if the comment about the Farragut Press is true, we're approaching the level of antitrust problems.

R. Neal's picture

Those are are great

Those are are great community papers (add Seymour Herold to the list), but wouldn't really be considered "alternative".

Bbeanster's picture

The Fountain City Focus, as

The Fountain City Focus, as R. Larry Smith so eloquently put it a couple of months ago at the Halls Republican Club "...never says a bad word about a Republican."

The 'reporter' who was present giggled and asked if the party was going to field an opponent for Bob Becker. The question seemed to confuse the club members present, probably because Becker's district isn't in Halls (which is entirely outside the city limits), and city elections are non-partisan. When she didn't get an answer, she said "Well, somebody needs to run against him."

Bill Lyons's picture

This is a bit more nuanced

I think this is a lot more nuanced and subtle than corporate vs. local ownership, especially relative to local issues. Is there a fundamental difference between the needs of a small business or a segment of a large corporation in their need to have a paper at least break even, and, hopefully make a profit? I am not sure there is, other than that a corporately owned news outlet can afford to run at a deficit for longer than an independently owned paper could in hoping to reach eventual profitability.

Sensitivity to the nature, tone, etc. of a story and its offense, or lack thereof to advertisers, would apply to both. Does corporate, rather than local ownership of the Metro Pulse or the Halls Shopper News have a measurable impact on their approach, coverage, tone, topics, etc.? Would the News Sentinel necessarily be more anxious to take on a sensitive local story is it were locally owned rather than part of Scripps Networks?

If anything it appears as if corporate ownership could take some pressure from the editorial side. Does Scripps Corporation in Cincinnati have an interest in local coverage in Knoxville? In the long run corporate ownership will, of course, take a hard approach to the bottom line. That bottom line is the same function of readership and ad revenue that a locally owned paper must take into account. Either one would recognize the profit inherent in a paper aimed more at a niche readership supported by advertisers targeting that niche readership.

One could make a case that corporate ownership looking for bottom line results would be agnostic toward content, no matter how critical, as long as the ad-readership equation worked. And one could make the argument that local owners would be more, not less likely to be sensitive to potential offense of an important interest in their home towns.

It does get down to the approach of the owner in his or her control of editorial content toward the possible offense of local interests - for perceived effect on profit or some other reason. The truth is that corporate entities have found that there is often a good profit to be made by being critical of other established corporate entities. Sixty Minutes was the cash cow for CBS for a long time gaining audience share for broadcasts that went after major American industries.

Betty pointed out the approach of one independently owned local paper. The Knoxville Voice has another approach, another market, and somewhat different ad profile. The Enlightener has its own approach as does the Hellbender Press and the others. I am personally glad that each of them is here to provide a full range of viewpoints. But I am just as glad that we have the Shopper News and Metro Pulse, regardless of their ownership.

Carole Borges's picture

Amen to that Bill & thanks for mentioning the Enlightener

"I am personally glad that each of them is here to provide a full range of viewpoints."

Me, too.

R. Neal's picture

Sensitivity to the nature,

Sensitivity to the nature, tone, etc. of a story and its offense, or lack thereof to advertisers, would apply to both.

I think that's the main difference, not necessarily the targets of investigative reports or criticism of local business and government.

(But I also think the KNS isn't going out of their way looking for corporate misbehavior unless someone does something really bad that they can't ignore. Don Dare, on the other hand...)

But overall, there's stuff in the Knoxville Voice (and MP from time to time) that you just aren't going to read in the KNS because it would be too far out there for most of their readers. Thus, the "alternative".

knoxvegas99's picture

Baker's editorial is

Baker's editorial is thoughtful, but it paints with overly broad strokes. The Shopper News is "corporate-owned media," but I've seen little evidence during my time with the paper of subordinating our reporting "to the needs of profit-making." (Quite the reverse, in many instances.)

Larry Van Guilder

Carole Borges's picture

I think it is the only

I think it is the only locally owned alternative paper, though it's distribution is still rather limited. I also think they have quickly become major players in the field they are playing in.

The Shopper has some very alternative writers on staff, but I'd never read it before I found it online. I do really enjoy reading their columns, especially by the knowledgeable people who post here, but I still wouldn't dub it a major alternative paper.

Fountain City Focus is also a great community newspaper, but it's hardly alternative. I like the community news in it and their coverage of arts events, but it seems to be slanted more to a Republican and somewhat conservative readers.

The Knoxville Voice is openly alternative and proud of it. Maybe some people don't consider them major yet, but they are major players when it comes to alternative news.

Tao4Now's picture

Importance of defining your terms

R. Neal: Those are are great community papers (add Seymour Herold to the list), but wouldn't really be considered "alternative".

Again, I suppose it depends on your working definition. I can only speak for my own, but I do consider the SKS Times "alternative" because it focuses almost exclusively on good news. You can get misery all over the dial, but it's increasingly hard to find an outlet for positive news.

That's different enough to qualify for the label, in my opinion, if you define "alternative" as "different" or perhaps even "contrarian".

Bill Lyons:One could make a case that corporate ownership looking for bottom line results would be agnostic toward content, no matter how critical, as long as the ad-readership equation worked. And one could make the argument that local owners would be more, not less likely to be sensitive to potential offense of an important interest in their home towns.

That's an interesting dynamic, but is it reflected in the real world? Individual situations no doubt vary, but corporations are widely perceived to be primarily concerned with immediate gratification (i.e. quarterly returns), and notoriously risk-averse.

This would seem to indicate an increased sensitivity to stories that would negatively impact the bottom line, although your point about the ability to absorb these events due to deeper pockets is well-taken (but see below).

Conversely, smaller, privately-owned companies are widely perceived to be less risk-averse, even maverick. In some cases, the need to "make a name" for the company might serve as an incentive to tackle stories that might cause a corporate entity to blink, especially if the primary impetus is increasing readership/viewership, to thereby increase circulation/share and eventually ad revenues.

A corporate entity would more likely take the less risky though arguably more expensive measure of cross-media advertising to achieve the same ends.

Bill Lyons:The truth is that corporate entities have found that there is often a good profit to be made by being critical of other established corporate entities. Sixty Minutes was the cash cow for CBS for a long time gaining audience share for broadcasts that went after major American industries.

I'll concede the example, if you'll concede that 60 Minutes is the exception that proves the rule. You could make the case that 60 Minutes is the most successful television program of any kind, ever (and I'd tend to agree).

But the wild success of that show may have actually had a negative impact on other news-gathering operations.

See (link...) ...especially the first graf on that page, though the story is about a decade old.

The gist of it is that a legendary news operation was downsized into near-insignificance, despite heroic efforts by the staff, as its parent corporation sought greater profitability.

As regards revenue trends for the Big Three, including their magazine shows, check out these charts and analysis:
(link...)

But to return to the subject of local print news, I think that it is important to remember that very often the light cast by a publication is a direct reflection from the editors, publishers, columnists and reporters, and that reflection is then bent through the prism of the paper's ownership. The closer the alignment in mission, intent and execution among these parties, the lower the refractive index, so to speak, and the clearer the spectrum of stories.

The interplay between them and variables introduced by the circumstances of the individual news events are, in my opinion, more likely to give rise to the "nuanced and subtle" approaches to stories that might negatively impact the publication's bottom line.

The solution to that n-body problem is left as an exercise for the reader.

Rachel's picture

re: 60 Minutes: not even

re: 60 Minutes: not even this was immune to corporate pressure, as a recent re-viewing of The Insider reminded me.

That's a damn fine movie too. Russell Crowe playing against type.

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