Blogging from Gay St. where I just attended the press conference announcing the S&W Grand Cafe, which will be operated by Stephanie Balest, Brian Balest, and Chef Shane Robertson of the Northshore Brasserie. The restaurant is expected to open in September.
Developer John Craig announced other tenants, including Coolato Gelato on the ground floor of the WROL building. Coolato Gelato will be operated by Cherryl and Allen Meuret, who came out of retirement and trained under Italian gelato experts.
No tenants for the Athletic House building have been announced, but Craig said the three properties are now 60% leased.
The project cost, including rehab of the S&W back to it's original 1930s interior, is estimated at approx. $4 million. Funding is a complicated mix of private investment, historical and other tax credits (approx. 20%), TIFs (approx. $800K), CBID grants, and construction loans.
More including photos and video highlights after the jump...
Other tenants for the WROL building include Elizabeth Eason Architecture and Carol R. Johnson Associates, Inc., a landscape architectural and environmental planning company.
John Craig said that they have secured the original architect's plans for the S&W and are attempting a faithful reproduction using similar materials that they are trying to match to materials salvaged from the structure. He said that when the project was announced, many locals came forward with artifacts from the old S&W, including a 90 year old man who had some of the original molding which he installed in the 1930s as a carpenter.
S&W Grand Cafe owner Stephanie Balest said that since coming to Knoxville it has always been their dream to open a restaurant in the S&W and they have waited a long time for it to become reality. She said the restaurant will bring classic food back to the S&W.
Some photos:

Mayor Bill Haslam making introductions

S&W Grand Cafe operators (right to left) Brian Balest, Chef Shane Robertson, and Stephanie Balest of the popular Northshore Brasserie, with County Commissioner Tony Norman and City Council member Rob Frost

Developer John Craig announces tenants

Work is underway to restore the S&W interior to its 1930s appearance

Photo of the original S&W interior
Video highlights:
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Newest downtown businesses
This is great news!
I'm a huge fan of the
I'm a huge fan of the Brasserie. Those folks know how to build a successful restaurant, and they know quality. I'm really looking forward to this.
~Russ
...Balest said that since
...Balest said that since coming to Knoxville it has always been their dream to open a restaurant in the S&W...
That figures. They did a great job making the inside of a strip mall, where the Brasserie is located, look like a grand old place very much in the tradition of the S&W. Great decor, materials, etc. Seems like the ideal team to run the new S&W Grand.
News of the gelato place is very "cool" too (heh). Ever since we visited Savannah a few years ago, where we discovered fine gelato, my short list of places needed downtown has included a good gelato joint.
Congrats and best of luck to all in the venture.
I like this a lot. I
I like this a lot. I especially like that you have John Craig and Kim Trent and Beth Eason and the other new tenants. You won't find a good old boy Republican in this list. It does not have to be the usual suspects. Elizabeth is big in sustainable development and was Madeline Rogero's campaign manager. It is so very important that we got to this outcome instead of leveling the buildings in the first go around. We can't thank everyone who stepped up and took a big risk to put a stop to the first plan. Special thanks to Kim Trent and Faris Eid and Bill Lyons for being the real leaders in taking so many hours in taking the heat and pushing this and pushing Regal when it seemed like a real longshot. Thanks to the admittedly Republican mayor, but pretty good for one of those, for being flexible and open to it and making it happen. Great coverage on Knoxviews, our very own progressive news source. This is really progressive news for Knoxville.
couldn't agree more...
This is indeed great news...and Liberal Fred is right on the money with his praise for this group. I like the Brasserie but that trek west is a little much for trolley-burb guy like me.
Liberal Fred
Dude...you might consider being a little less partisan in this stuff. You only limit yourself and our possibilities as a community. Redoing a building and opening a quality restaurant are not terribly D/R activities.
And, for the record, the Mayor runs and is elected on a non-partisan basis.
yep...
Mike is right on the money as well...Mayor Haslam has lived up to his promises and is a refreshing change for Knoxville. I may not agree with him 100% of the time, but I'm proud to have him as Mayor. If he had preceded his predecessor, we probably wouldn't have a term-limited Mayor.
Bump and update
Bump and update: Video highlights of remarks added at the end of the post.
This is a most excellent outcome
Thanks for the great coverage, even a video! It is still hard to believe that this is happening. I remember the building when it was just about to be written off. To have this investment in all three historic structures, with such tenants is more than most of us ever thought could happen. The retail on ground floor, office above, and possibly residential as well is the ideal model.. as with Mast General.
I won't go into the litany of folks to be thanked, even though it seems obligatory) for it is a very long list. But it would be wrong not to mention the governmental bodies, both City Council and County Commission for their support of everything from the property transfers between city and county on the old NS site and the 500 block, support of the TIF funding (a textbook case for its use), and just recognizing the good investment that downtown is, not only monetarily, but as the centerpiece of community (writ large) in the city, county, and region. That was so obvious on Friday night at the parade. Folks from all over coming and enjoying being with others.
This restoration is being done with incredible care and attention to detail. The result will be breathtaking.
Thanks.
And Mr. Lyons...thank you for your leadership on this issue!
Thanks for the kind words and support!
I am Shane's wife and I just want to thank everyone for their kind words and support of this new and exciting adventure for us! We are all so excited about this opportunity and can't wait until September!
I AM SO EXCITED ABOUT THE
I AM SO EXCITED ABOUT THE S&W I USE TO EAT THERE WITH MY GRANDMOTHER. WHERE WOULD I GO TO APPLY FOR A JOB THIS WOULD BE A DREAM FOR ME THANK YOU
Great News and Great Memories
I used to eat at the S&W almost every Saturday afternoon when I was a child. My mother would take my two sisters and me "uptown" most Saturday afternoon to go "window shopping" on our walk down Gay Street. In those days Central Avenue and Jackson Avenue were known as "downtown" and Gay Street was known as "uptown" by most residents.
We would ride the bus to Gay Street and head for the S&W for lunch. It was a beautiful place and the food would melt in your mouth. The corn sticks and the macaroni and cheese were to die for!! There was a lady who had a piano/organ placed in the front window and she would play requested songs while the customers ate their meals. It was so nice to be entertained during lunch. A tall, slender African American gentlemen would always be waiting at the cash register to help children carry their trays to the table. He made us feel so important and Mother always gave each of us 25 cents to offer as a tip for his trouble. Believe it or not that was considered to be a good tip in those days!
Can't wait until this new version of the S&W opens....I'll try to be the first one in the door! Thanks to all concerned for saving this wonderful restaurant. I'm very pleased with the progress we have made in the uptown/downtown area of our city. Keep up the good work Mayor Haslam...it is greatly appreciated.