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Big Three Automaker Bailout
Submitted by reform4 on Thu, 2008/11/13 - 12:26pm.
My personal e-mail has been humming with discussion of the Big 3 bailout, and opinions are all over the map. I thought I would reprint (with permission) this analysis from my stepson, who is in an MBA program at MIT and a very smart guy:
Pretty much every democrat/liberal I know is agreeing with this viewpoint, but the major media portrays Dems as trying to protect the UAW and being blind to reality. In reality, we're the ones that have been screaming for 20 years that the Big Three have been building the wrong kinds of cars. Yes, the benefits and retiree coverage is generous, but there are lots of other companies that do that, too. The problem with the Big Three, IMHO, has been short-sightedness, lack of innovation, and outright hostility to their customers. I think some people have been throwing around bad statistics on the impact of health care coverage on costs. The talking point is that health care costs are $1000 to $1400 per car. From the numbers I get (8 billion divided by 16 million cars per year = $500 per car (2% of vehicle cost), and that includes the guy who built it, not just retirees). When the UAW takes over VEBA fund, GM expects to reduce annual costs by $3B, so that drops the number to $310 per car, or about 1% of the cost of the vehicle. If the Big Three are dying, it is clearly NOT because of their health care liabilities. If it costs them $74/hour to build a car, there's a lot of organizational stupidity at play. |
I've never been a union member and know very little of the details as to the UAW's influence on the problems with the big 3 US auto companies. It is obvious something is wrong with GM, Ford, and Chrysler in that they are having definite financial troubles at this time.
I've heard and read these auto companies (their suppliers, etc.) employ over 5 million people. If this is true and they close shop, where do these people go?
These auto companies actually produce something. Whether or not some people don't care for the product, it is a product. We the people, through our government representatives, set aside $700 billion for the financial industry to "bail" them out. What exactly is it they produce? I know, I know, somewhere down the food chain, a house or car would not be built without the financial industry. I also know the financial industry employes lots of people. I'm just not sure I'm ready to shut out the auto companies, if they are willing to agree to some rules. Well, maybe not Chrysler, been there, done that.
If there is a given level of demand, and a producer goes out of business due to bad policies, designs, and management, then someone has to take up the slack. Existing companies or new companies come into the fold.
Remember that Toyota, Nissan, etc maintain significant manufacturing here in the United States, so that doesn't necessarily mean job losses in this sector. But we can't continue to subsidize failure- those resources (government and private capital) have to go where they are more efficiently utilized. That might mean expanding a Nissan plant in KY or building a new Honda plant in (maybe) Tennessee.
Bizgrrl,
Hey I'm just as ticked off about the financial bailout as anyone. It was music to my ears to hear Alan Greenspan admit that free market principles can't work in the financial industry like he thought they could. Bittersweet though. I just wanted to make two points, though that differentiate financial companies from the Big 3 regarding rights to bailout money.
- First, I think that financial services can be viewed as a public good, where as gas-guzzling-union-subsidizing-SUV's should not be viewed as a public good. In other words, it should be the governments responsibility to ensure that credit, cash, and access to markets is available to the people. The bailout to me is more an addmittance that government should in some way regulate and control the financial industry, and that greed leads to too much risk taking with regard to this public good. Automobiles however are not a public good, and even if they were, the Big 3 going under would not significantly impede the people's access to cars (maybe it would for a short period though).
- Last, the $700B bailout of the financial industry, is not necessarily a bad investment. There's actually a high chance that the tax payer will see an adequate return on that investment. (I only hope that the profit is returned to taxpayers by either lowering taxes or reducing the nation's debt, rather than expanding the government's budget). Especially since most of these financial companies, especially AIG, still have profitable divisions that could be sold. However, any investment into the Big 3, at least in my opinion, is unlikely to see any return. It's not like these companies are going to take that money and remake themselves. There's not even any serious talk of restructuring organizationally. Although, a bailout of the Big 3 might allow them to stay afloat longer, they've been heading toward bankruptcy for the last 30 years. It'd just be a poor investment.
b
Organizational stupidity and management's rights are tightly related to each other.
"my stepson, who is in an MBA program at MIT and a very smart guy"
maybe he's being misled by his MIT profs. why is GM, an automaker by tradition, in the home mortgage business? and why are they producing dinosaurs of vehicles? the auto industries of japan and germany are both unionized and doing fairly well. by some calculations, the labor component is only 7% of the cost of the vehicle. one needs to remember that it was GM that bought the electric trolley system of los angeles, then closed it down to spur auto sales. maybe GM, like boeing, should get into the electric trolley business, producing vehicles that might be useful to society and helpful to the environment, instead of escalades, avalanches and denalis. i don't think it's helpful OR smart to blame this problem on US autoworkers.
Hi,
I'm the stepson who is supposedly very smart. First, I'd like to say that my views have not been heavily influenced by my professors as most of them always portray both sides of an arguement.
Secondly, the big three automakers actually do have a much higher cost structure than any other major auto manufacturer, unionized or not. Part of the reason is lifetime employment and other game changing policies that the unions negotiated back in the 80's when automakers were switching to more automated production. Don't get me wrong, if I were a labor worker, I'd sure as heck sign up for lifetime employment if it were offered to me. With lifetime employment, GM cannot just go out and hire people when they need to expand production of a vehicle, otherwise they'd be stuck with excess capacity for life. In fact, they can't even transfer workers from one plant or production line to another easily. This essentially means that a much larger proportion of overtime is paid relative to other competitors in order to prevent hiring workers for life that you need for a short period of time.
The Big Three actually attribute their decisions to continue making overside, gas guzzlers to the fact that they can't compete on smaller, low cost vehicles due to their own high cost structure. Hey, I don't like it as much as you, and I agree that it's poor decision making to not strategically move into markets for smaller vehicles, whether they can compete initially or not. The fact of the matter is that they continued to make big vehicles because that's where the margins were currently with the mind set of just trying to stay afloat. In the end, they've put their eggs into a shrinking basket.
My last point...it's wrong to say that the UAW isn't to blame. It's also wrong to say that management isn't to blame. But the actual truth is that a culture resistant to change, a culture of inflexiblity, cockiness, and entitlement has put Detroit where it is at all levels.
Where's the entreprenuerial spirit?
b
"Where's the entreprenuerial spirit?
b"
I had a post a couple of years ago when Ford tanked below $10 a share. My assertion then was that if a US auto manufacturer were to come out tomorrow and say "In 5 years, gas and diesel only engines in our vehicles will be a premium option only and that we will offer plug-in hybrids as a standard." I would have pushed money to them right then and there. They won't. They want subsidies to continue with business as usual. They don't deserve it, and the unions are complicit (said as a proud union member) too. They should have been at management's throats saying "We've got to go green." Don't tell me they don't have contact with green advocates, and the information wasn't available to them that 1. Peak oil was going to happen and 2. the first to the plate with "greener" personal transportation was going to rule for the next 10-15 years.
True happiness is knowing you are a hypocrite. -- Ivor Cutler
The UAW has been fighting for decades to make plant transfers easier. GM doesn't want to transfer workers.
In fact, the "lifetime employment" argument as it relates to transfers is 180-degree corporate B.S. as well.
"The UAW has been fighting for decades to make plant transfers easier. GM doesn't want to transfer workers."
I just don't believe that. GM runs certain plants on two shifts, that it would like to run on three, but can't afford to pay overtime or hire lifetime workers to run the third shift. All of this while thousands of UAW members are paid to sit and do nothing at the infamous job bank.
Link...
Sorry stick thrower, I just don't think you have the facts straight.
b
Well, you can believe whatever you want. Moving a plant and hiring new, cheaper workers with less seniority is union-busting 101. I'm not interested in trying to convince you otherwise. But, as a former UAW member, thanks for setting me straight on the facts about my lifetime employment!
Good luck with the MBA.
Like I said in one of my too many comments somewhere on this page, I'm not against unions in principle. But I'd have to say that the UAW is somewhat to blame for demanding unreasonable policies and contracts...maybe not as much as the management was for caving in to such unreasonableness. In my unexperienced view of the world, I believe unions can have a positive impact regarding human rights violations, safe and healthy work environment, and even helping the workers get a fair piece of the pie (not just shareholders). But long term job security is just not something that a company should ever guarantee. Fair treatment regarding job security is reasonable, but employment for life, seniority based advancement, job segregation, and inflexible wage structure...the list goes on and on. Human beings don't have the right to work in a job just because they want to or because their parents and grandparents worked that job. In a capitalistic society, the customers get to decide what jobs need to be worked, and US consumers have decided that the Big 3 are to go under, by not buying their vehicles.
With regards to union busting...I sat at a GM plant and watched as UAW leaders defended the job bank as a good business decision. Maybe some of those guys need to be kicked out before these companies sink (probably too late). I'm not putting the sole blame on UAW, but in fairness you gotta attribute a big portion of it to them. You know what you know, and I know what I know. The truth is out there somewhere.
b
.. it sounded like some of those guys would leap at retraining and weren't happy just sitting around playing cards. Sure, maybe some were happy, but I would be a vast majority of them would rather be doing something productive.
It's like when work slows down- it may be fun for a day, but being forced to go to your office and do NOTHING is about the worst thing you can imagine. So what gives? Are these workers too old to invest in retraining? The only age listed was 56, but with their existing skill set, wouldn't it be nice if they could be farmed out to a production line building solar panels or wind turbines?
Who's running this program??
The UAW is not to blame for anything that is going on with the BIG 3.. Their are 2 problems with the BIG 3.
First off it is loyalty.. NO ONE has loyalty to the US anymore.. If the US put stricter limitations on the imports that are shipped here the BIG 3 would not be introuble.. All you see going down the road anymore are HONDA's Toyota's and whatever other foreign vehicle ( Dont say they are not foreign vehicles because they built 3 factories in the US and pay minimum wage.. People dont realize that unions are the only reason we have decent wages..
The second reason they are to top heavy.. Why should people get paid while they are at a football game.. The salary workers go and do whatever they want on company time and still get paid... As soon as one of the hourly workers step off they line... Their pay STOPS.. And you do NOT have a permanet job there.. You can get fired... You do not get paid forever if you are in the job bank either..
Im sorry but if you were told tomorrow that you would be losing your job you would wish that you had a union to help you out.. Im not even in a union and I think they are great..
People should just have loyalty to American based automakers.. And people should realize that if the BIG 3 go under that one out of 10 people will be affected by it...
Dear **Union** poster,
The sense of entitlement for oozes from your post, if not for you, for workers in general. Poor loyalty is not a root cause it is a symptom...of producing cars that people don't want to buy. Welcome to capitalism. You are right to point out that hourly workers do have stiffer rules regarding stepping off the line. But this is actually because the work that most of them due is unskilled and easily replaceable. You did fail to acknowledge, however, that due to the unions and internal politics, workers actually are almost never fired. I've heard from people who say many of their colleagues show up to work drunk or high, but there's no way to report them without incurring the wrath of the unions. Most of all, though, your post neglects any sense of entrepreneurial spirit. It's the customer's fault? Really? If I were told tomorrow that I'd be losing my job...I would figure out some other way to make the world a better place, not soak up as much of the company's resources as possible so that I can perpetuate my circumstances. Yes...I welcome change. b
If people want to buy gas guzzlers they should be able too.. The Big 3 do make small cars... So it is for the buyer to decide what they want to buy.. The autoworkers are able to transfer also.. Personally my cousin works in OHIO for Fords and his wife and kids live in Michigan because they can not sell their house.. Because of the housing market...Toyota and Honda also only pay there employees (LINE WORKERS) around 16 dollars.. Let me ask you a question??? Can you live on 16 dollars a hour.. The answer is NO.. Now both parents have to work nowadays.. But before only the man did.. and you know what maybe that is what is wrong with society today.. Taking the mother out of the home... The union is not to blame for the fall it has more to do with the people that only come to work for 2 hours and goes out to a baseball game on company time.. Let see you make 372 cars a day.. Crawling into little escorts when your a grown man and have to put the back seat in.. Did you know that the expected lifespan of a UAW worker is 7 paychecks after they retire... So maybe people should think about all the people sitting at there desk getting paid 36 dollars an hour not doing shit....
Seems to me that there are a number of reasons that the auto makers are not doing well (that means going down the toilet to some of us...) and the union wages and benefits are only one part of the problem. We also have the CAFE rules that decry that the auto makers are to make a certain percentage of cars that don't sell very well. This is part of a regulation requiring two layers of production limits. Also, the fuel regulations for use of flex fuel autos and ethanol also contribute to the cost of production.
Add to this the problem of unsold vehicles. People don't buy cars when they cannot get loans, or are unsure about retaining their jobs. The loan problem is rooted in the housing market and the regulations requiring or almost requiring housing loans to unqualified buyers. And this has its roots in the UN Treaty called the International Convention on the Elimination of All Forms of Racial Discrimination from the 1960's but finally signed by Clinton on Nov. 20, 1994. When it was signed, Fannie Mae and Freddie Mac expanded loans to low income borrowers and the sub-prime market was born. Financial institutions bought the bundled mortgages without properly considering the real risk and the bottom finally fell out of the credit market. Now the dealers cannot sell because money is not available to loan. Detroit suffers even more.
Accounting practices also were changed by regulation to make the value of property marked to market. Suddenly assets in property were without value even though the property had land and structures with real value. Banks began to fail and money to loan was gone. No car loans with out money to lend. No car sales without car loans. Government strikes again with unintended consequences.
It appears that the social engineering regulations are all to the downside of the auto industry cost basis.
The speculation of the financial markets in the oil commodities doubled the cost of crude, the that balloon burst, too. The brief exercise in high gasoline prices brought auto travel to a minimum quickly and the flow of money in support of that stopped as well. Business faltered. No one wanted to buy cars with bad fuel mileage, even if it made little sense to reject those vehicles when alternative vehicles were even more expensive on a total cost basis.
That's what I think. Do you agree?
John Andrews, Knoxville, Tennessee
CAFE rules apply to foreign importers as well as the Big 3. People seem to like buying efficient cars like the Honda Civic, Nissan Versa, Yaro, etc.
Flex fuel is not a requirement, there is only an incentive to offer it to evade the MPG targets (e.g., GM and Ford adopted flex fuel so they could keep building more gas-guzzling SUVs). The Big Three are playing on the exact same playing field as Toyota, Honda, etc. They're just more poorly managed.
Where are you getting your information? The Big Three have made their bed (or more appropriately, crapped their bed) with their bad short-sighted decisions, and now they want us to pay for the privilege of lying in it.
I could address your issue regarding loans, but it's as inaccurate as your claim that foreign manufacturers aren't subject to CAFE standards or that flex fuel was some kind of mandate. If you look up the text of the UN treaty and read Article 5, there is NOTHING about LENDING practices in it. Go ahead, click the link and do a text search. Again, where did this info come from?
Accounting practices were not 'changed by regulation'. The regulation was removed allowing commoditization of debt instruments, and it was the CHOICE of financial institutions to over-value these instruments on their books.
Your post overall makes it sound like automakers and financial institutions were poor victims of big bad government. I would say no, this is NOW the era of responsibility, and it's time for businesses to take responsibility for the stupid decisions they make, and to FAIL rather than being bailed out by those of us who (a) don't make stupid decisions and (b) tried to raise the red flag a decade ago.
I think it's interesting that lending institutions are more likely to lend today on a Honda or Toyota than a GM car, out of concern of the impending collapse of GM and the resultant devaluation of the vehicles to prospective lenders. If the government wants to get lending moving, it should do so without preference to what brand or style the consumer actually wants to buy.
Mr. Andrews,
Your facility with GOP talking points is amazing. You should try to diversify your talking point intake to include other perspectives.
Better yet, get off the talking point teat entirely and do some real research into this topic that clearly interests you.
-Sugarfatpie (AKA Alex Pulsipher)
"X-Rays are a hoax."-Lord Kelvin
I take great pride that both my Saturn and Nissan truck were built right here in Tennessee.
Guess that makes me a locomotorist.
____________________________________
"Whoever corrects a mocker invites insult; whoever rebukes a wicked man incurs abuse."
that do get in the way of the big 3's ability to compete effectively. These issues are add ons, however, and not central to the overall problems they face. They are also not really tied to either compensation or benefits, per se. But let's start with UAW issues.
1. Worker task inflexibility. The job descriptions at a Big 3 auto plant are laughable. But anyone who's ever worked in theatre on broadway has also seen similar silliness and they manage to turn the occasional profit. At the Big 3, these job descriptions are based on a manufacturing methodology that's been obsolete for generations now. "Worker will affix component A to assembly C using press H" kind of stuff. In a modern manufacturing plant, a factory floor worker is hardly the "unskilled laborer" of his forebears. The UAW needs to work with the Big 3 to bring job descriptions in line with today's realities. But that bumps up against point 2.
2. Worker responsibility. Take a tour of any of the Japanese (especially Toyota) facilities in the general area. Every worker has the authority to stop production if he spots a quality problem. Every worker has the responsibility to stop production to address the problem, in fact. Every worker performs certain basic preventive maintenance and repairs on the equipment he uses. He doesn't have to wait for something to break and then call maintenance. If something does break, he doesn't go "on break" until it's repaired, he actively assists maintenance and is reponsible for learning if there was anything that he could have done to address the issue before it caused a work stoppage. Of huge significance, workers are included on ad hoc or standing cross functional teams to address any opportunities or issues that the facility may be have.
The UAW has real problems blurring the line between line workers and maintenance workers. But factory throughput (worker productivity) is tied to preventing equipment failures or addressing them as rapidly as possible. We could get into concepts like six sigma, TPM, etc., but I feel eyes rolling already.
Both the UAW and the Big 3 have serious problems blurring the line between management and labor. But blurring that line - even deliberately ignoring it - is a key factor in achieving optimal production processes for both throughput (worker productivity) and sustainable quality gains. In fact, no respectable modern manufacturer would go into production with a new product without having a standing team with members from the line workers, area managers, plant management, cost accounting, and engineering ready and empowered to tackle any issues and to identify and implement any production improvements. Oh, and the team leader is usually from engineering, not plant management.
But if you really want to talk about what's wrong with the Big 3, you have to leave the UAW out of it. The UAW issues are all tied to execution. The real problems with the Big 3 are tied to planning. The design to production cycles are absurd. The functional silos that exist between design, engineering, marketing, costing, and commercialization (turning a 1 off design into a mass produceable end result) almost guarantee a less than optimal solution.
There's also an over reliance on "common components" between product lines, and even across car companies (Chevrolet to Cadillac or Ford to Lincoln). In and of itself, there's nothing wrong with sharing common components. Lexus and Toyota, Inifiniti and Nissan also share a lot of common components. But there has to be some common sense applied here. If the consumer is touching it or looking at it, either it shouldn't be a common component or the common component had better be taking a higher end component and using it on a lower end product. You also don't sacrifice quality, performance, or aesthetics on the altar of common components. I remember sitting in a first year model of the Cadillac CTS and noticing the instrument panel was illuminated in a pale green while the center console was illuminated in orange. And this is what they were rolling out to compete with the 3 series BMW and G35 Infinti?
Big 3 planning is pitiful. If you go to production with a crappy design, you're going to lose. Manufacturing efficiency won't save you.
1. The issue of worker inflexibility has become much less significant than it was in the 1960s and 1970s. There have been a number of initiatives over the last 15 years to scrap the work-role rules, organizing the workfloor into teams, moving supervision to the blue-collar level, and letting the floor workers in on decisions like what machines to purchase and changes to the process. Ford in particular has done a better job of this than GM. But the Big Three are still much more "top down" than their foreign counterparts and spend much more on white-collar management.
2. I agree with the observation re: assembly vs. maint. I'm not sure there's that much of a difference between US and foreign manufacturers in that arena, because operating the robot and fixing it are two dramatically different things. I use a computer everyday, but I depend on my Dell on-site service to fix the stupid thing when it fails. I'm not productive trying to fix my laptop. I don't see how turning line workers into maintenance techs increases productivity. Reducing defects is one thing (and the UAW is behind the quality team movement).
Yes, labor has been a drag over the last 40 years overall. But the opportunity to change things has been there for the last 15 years, but the Big 3 have been slow to take advantage of it, and there are lots of inefficiencies and poor judgment at the management level that has done much more damage to the companies. Your colorful (hah!) example of their design and product problems is perfect. Yes, I agree the "silo" effect is a big issue for them.
I bought a GM car in 1988, and it was the worst experience of my life. In the end, the brakes would randomly fail, and even though it was still under warranty, they said there was nothing they could do about it- I just had to live with randomly rolling through intersections. Since then, I haven't seen any Big3 products that have excited me. But most of the cars I've bought since they have been US-made (Mazda, Nissan). I took a chance with my most recent car- GM-owned but foreign manufacture. Sure enough, the component designs and subsequent part reliability issues are causing frustration. I checked into the parts that have failed and, sure enough, they are GM-designed components.
RayCapps,
Your last point is a very good one, regarding quality. Quality has many definitions, and the one that the Big 3 seem to use refers to manufacturing quality. Several times, GM managers (my business school is named after Sloan, a former GM President) have come to campus saying that they're just trying to overcome their past reputation for poor quality (which is partially true), and that they've caught up with Toyota on quality. That may be true for manufacturing quality, or not misbuilding the design. However, the quality of the actual designs of their vehicles are very poor (trucks withstanding). The common components issue is huge, which I'm sure helps lower cost, but at a major expense to design quality. These companies haven't understood much of their customer base for years, and it's finally cathcing up to them.
The biggest design quality issue facing these companies, though, is obviously fuel efficiency.
Under collective bargaining, the advantage in career progress and job stability is granted to employees with the most seniority regardless of their skill level or capacity for learning new tasks. This directly explains why job descriptions are antiquated, and by proxy why Detroit car designs are outdated. Production has to cater for the bulk of the managers and employees having been on the job since the '60s, well before computers and automation. The same applies to quality -- it's well nigh impossible to fire a union worker with sufficient seniority. They simply don't care about quality because if things go south, they've got 20 people with less seniority in line to be fired before it'll affect them, and if they do get fired, they've got a cushy retirement waiting.
Top 20 sellers for Oct. 2008:
Link...
The only models that saw an increase in sales for Oct. 2008 v. Oct. 2007 were Toyota Corolla/Matrix, Chevrolet Impala, and Chevrolet Malibu.
The models that saw an increase in YTD sales as of Oct. were Honda Accord, Honda Civic, Nissan Altima, Chevrolet Malibu, Ford Fusion, and Ford Focus.
At some point you'd think shareholders would demand that automakers start building cars people want.
Here are sales statistics by class:
Link...
By manufacturer (with market share):
Link...
Here's another analysis of what's selling and what's not.
Link...
the chevy sales increases might be due to fleet sales to state and federal governments.
Hmm, as I recall Chevy and Ford are US auto manufacturers.
Yes, but look at the market share chart, 2008 compared to 2007. Every U.S. auto maker's market share is shrinking, and every major foreign auto maker's market share is growing.
You do sort of have to take into account the design to production time on these new cars. Toyota and Honda, for example, are trying to build cars that they think the people will want to buy 2 years from now. GM and Ford are guessing something more like 3 years out.
American car buyers as a market have a bias toward larger, more powerful vehicles. Except when the cost of fuel creates a pricing signal that triggers a sudden interest in fuel efficiency, we want bigger, faster, stronger. It's funny how people react to price signals. It's also very hard to know exactly what the tipping point (sorry for the buzzword) will be or when the price signal will cross that threshold. Not surprisingly, given the expense and time to design new cars, all auto manufacturers prefer to stay in reactive rather than predictive mode on investing in higher end high fuel economy vehicles. If he can comfortably afford to buy and maintain either, the average American car buyer is going to opt for 300hp over 30mpg.
Following American automobile tastes can be especially fun reading if you follow foreign car manufacturers. I guess everyone has heard the story of the design chief at Mercedes asking, "Why would someone want a cupholder in a car?" But not as many are as familiar with how late the Japanese actually were to the SUV and minivan arenas. They kept thinking they were fads, not reflective of lasting American tastes. It took Honda, for example, a very long time to finally figure out what minivan buyers were actually looking for. The Odyssey really was one for them.
All that may be, but Nixon was telling us 40 years ago, Carter was telling us 30 years ago, etc. etc.
Also, American "taste," such as it is, is driven by marketing. If you want to be "cool", you need to be in an Escalade. Or at least an Expedition. If you want to be "manly" you need 300HP. Why does anybody need 300HP for a passenger vehicle? Why does anybody even want it?
If auto manufacturers invested as much in R&D as they did marketing we'd have flying cars that run on cow farts and the hot air coming out of gasbags in Congress.
Speaking from personal experience, having a Prius will get you a certain amount of street cred and coolness from geek and environmentalist circles.
Its amazing, though -- I see Priuses (Prii?) all the time here in Maryland. When I go home to visit Knoxville, they seem quite rare.
"I'm not a member of any organized political party. I'm a Democrat." -- Will Rogers
I'm gonna report something that Professor John Heywood at the Sloan Automotive Lab...but I couldn't find a link to a source, sorry.
What Heywood mentioned in class is that any efficiency improvement to an engine can be put to two mutually exclusive uses. The engine could be shrunk such that it maintains the same power output but with better fuel economy, or it can be grown such that it gets the same fuel economy with more power output.
Over the 80's and 90's these engine efficiency improvements went almost 100% to increasing the hp in the US, with little or no improvment in fuel economy on average. However in Europe, the split was closer to 50-50. This means that for every efficency improvement they increased the hp a little and improved the fuel economy a little. Maybe that's what a substantial fuel tax would do for the US. Shoot, this is the first year in the last 30 that we've seen a decrease in supplied motor gasoline.
Link...
b
Marketing is all about saying "this product is cool" and it does so by pandering to preexisting notions of what is desirable. "Cool" is probably a lot more a cultural creation than a marketing one.
The first time two kids pulled up next to one another in their new fangled horseless carriages, did they see who could go the farthest on the least fuel or did they see who could go the fastest?
You just can't market the uncool as being cool. That strategy never works. If what you're offering is sensibility, good stewardship, safety, or health, you've got to go to those strengths. For example, there's some car company out there with a "respect the van" campaign trying to make minivans seem "cool" by comparing them to the love shacks on wheels of the 1970's. I'll bet you a dollar against a doughnut that is not going to be a successful campaign. Minivans are called "mommy vans" for good reason. They're seen as "sensible family vehicles." Ain't no way to make that "cool."
As soon as you throw "need" onto the screen, you demonstrate a disconnect with the whole issue. Nobody "needs" 300hp. Nobody "needs" more hp than is required to get them to highest posted speed limit they're likely to encounter. Ain't got shit to do with need. If you need it, almost by definition, it sure ain't cool. It's about what we want. We like it when we press the accelerator and the car pushes us back in the seat. We like the sound of a big V8 roaring when we rev it up. There's something tangibly but only vaguely dangerous about having all that power up in front of us. There's an adrenalin rush that goes with it. All you have to do is look at a 1969 GTO Judge. Gaze upon it and see almost everything that defines "cool" in the United States. Powerful, fast, sexy, dangerous... the car is practically mechanical testosterone.
You can make a Prius popular. In fact, I'd say it's an extremely popular car. You can even find a niche or two who will want one as an "I love the environment" status symbol. But it's the straight A student who volunteers down at the nursing home after school. The 1969 GTO Judge is the high school quarterback who throws keggers at his parent's lake house on the weekend.
As soon as you throw "need" onto the screen, you demonstrate a disconnect with the whole issue.
Which is why I also ask why anybody wants it. And you've explained that, and the mentality behind it. (It's the same argument behind private ownership of military-style assault weapons.)
And I was as guilty as anyone, although I preferred Z cars, six or seven of them, I don't remember exactly. I remember they would go fast. A lot faster than I ever "needed" to.
So hopefully someday we will move beyond all that and "want" to have a better environment and a more rational energy policy and a secure, sustainable energy supply.
The only person I see marketing that is T. Boone Pickens, and he's got some natural gas he wants to sell you.
... and Al Gore, Warren Buffet, just to name a few.
And marketing is something that is not cultural or is not part of "the" culture? The whole argument falls apart because of this arbitrary distinction.
True happiness is knowing you are a hypocrite. -- Ivor Cutler
Marketing is part of the culture, granted. So is poverty, wealth, violence, public education, protestantism, two income families, alcohol, drugs and so on and so forth ad nauseum. But the distinctions between these things and the "culture" as an admittedly ill defined whole is hardly "arbitrary".
Within the context of this discussion, Marketing is overt advertising by private enterprise. The question raised is does Marketing define what our society sees as "Cool" or does Marketing play upon what our society already sees as "Cool." It's a subjective question - maybe even a chicken and egg sort of question in many ways - and there's an awful lot of room to disagree reasonably with my proposition. But it's not "arbitrary."
Sometimes I think you're trying to push a button with me or provoke some sort of argument about something, because you come up with some of the oddest rebuttals to things I post. But I can be as guilty or more of self absorbed egotism as the next guy and maybe you really don't find me all that interesting, and I'm just seeing something that's not really there.
Right. The distinction, which you made, without clarification was either trite or arbitrary.
True happiness is knowing you are a hypocrite. -- Ivor Cutler
.. with their minivan, what did they do? They sat on the same design, basically, for 20 years.
Meanwhile, Mazda innovated with their "crossover" Mazda 5, a car that we love and people ask us about in the parking lot. Handles like a sedan, holds 6 with the 3rd row flipup, and gets great mileage. Great visibility. Lots of cupholders.
Look at the Nissan Versa- the carrying capacity in amazing for a small car, and the back seats are more comfortable for a passenger than many larger sedans (headroom for Shaquille O'Neill).
Lack of foreign innovation was true in the 70s and early 80s, but these days it's Detroit that is behind the 8-ball in innovative design and being reactive. Hybrid SUVs? An interesting thought, but I daresay the market niche is pretty small. That's OK, they won't build many of them, it's probably all a PR move. Try to find an Escape Hybrid even before the gas crunch- nobody had any to sell, and it's not that they were selling like hotcakes- they just didn't build that many.
40 years from now the Big 3 will be subjects of MBA thesis on all the things they did wrong and all the opportunities they missed.
Ford had another example, the Freestyle. We have one, and love it. Seats seven, five pretty comfortably. Hauls a lot of stuff when not in passenger mode. Can get 30MPG on the highway, 22+ around town.
To accomplish all that, the original version had a 203HP V6 (which some complained was underpowered, but mine merges onto the interstate no problem and will go at least 95MPH - what else do you need?) and a continuously variable transmission (CVT) which people didn't understand.
So they were selling all of them they could build (we had to locate ours and have it transported in from South GA).
Then they stupidly discontinued the best-selling, economical but nice Taurus and Taurus Wagon.
Then some genius had the idea to rename the 500 clunker "Taurus," and the Freestyle the "Taurus X". Bingo, instant new previously-popular Taurus brand, no investment.
Except, they put a bigger more powerful 260HP motor in the Freestyle, which the CVT couldn't handle so they replaced it with a standard issue six-speed automatic, and as a result the new EPA MPG is 16/24.
Morons.
And just like Toyota with the Prius, Ford can sell all the Escape Hybrids they can build, they just can't build them. It seems like both companies underestimated the demand, and nobody could have anticipated oil at $140 a barrel, plus there's the battery supply problem.
But now that oil is back down in the $50-$60 per barrel range, problem solved. No worries!
RE US Mfg quality, Ford fan here.
Started buying Ford Explorers around 1992. Loved them. Never had any real problems with any of them.
Bought a Ford Freestyle about 3 years ago. So far still love it. It gets 27-29 mpg on the highway (23-24 around town) and holds about as much as an Explorer. It is based on a Volvo design, i.e. very safe. Ford doesn't offer the Freestyle anymore. The new Taurus X is not the same thing.
I'd buy a Ford Escape hybrid if I had the need, just don't have the need. The Ford dealer in West Knoxville has had a few in the last couple of months.
RE: Nissan
Within the past several months dealers were offering the Nissan big pickup for sale and they would toss in a Versa. How can they do that? Nissan has been hurting for several years. Is the Japanese government subsidizing them?
Oops! Posted at the same time as R.
It should also be noted that we had legitimate business purposes for buying SUVs at the time.
We drove the freestyle ~600 miles in the first year we had our Prius. The Freestyle was nice on the long road trip to Denver, though. But so was the Prius on a road trip to FL.
I'd trade the Freestyle for an Escape Hybrid (if I could find one) but we can barely justify having two cars, much less coughing up a bunch of cash and starting the payment grind all over again.
Not to derail this interesting discussion further, but it should also be noted that you don't have to buy (or build) a hybrid to get good fuel economy.
Five of the top ten EPA MPG rated vehicles are non-hybrid regular old ICE cars. And there's a whole bunch of others that get combined 25MPG+.
Here's the list from the EPA database:
Thanks for the list. What's most striking to me is that the first ranked vehicle (Prius) gets 35% better fuel economy than the third ranked and almost 50% better fuel economy than the ninth ranked. The interesting thing is that almost all of the top ones are hybrid. However, diesel engines typically get 30-35% better fuel economy than their gasoline hp equivalents.
(Link...)
The point is that the US's aggressive pollution policy (SOx, NOx, soot etc)which forced diesel eninges mostly out of US markets were made before we knew the climate effects of CO2 emissions. Now, we should realize that those policies have pushed US auto markets towards a technology that uses more fuel (which I'm sure is fine with big oil companies). If we're serious about reducing our dependency on foreign oil and reducing GHG emissions, the lowest hanging fruit would be to loosen the restrictions on micropollutant emissions and reintegrate diesels into our economy so that we can address the macropollution, global warming issue.
Yes, I'm for hybrids, too. But at this point they're typically much more expensive than their diesel counterparts.
b
.. and additives or particle capture systems, that's feasible. Congress in 2005 offered a $3400 tax credit towards clean diesel car purchases, so that was a good start.
EIA indicates a reduction equal to only 0.5% of our imports for every 10% of cars on the road going to diesel, though. We can make bigger import reductiosn through improved CAFE standards.
Given the fine particulate pollution issues we have today, I don't think you'd be able to suspend the rules and cause several thousand (or tens of thousands) of more premature deaths in exchange for such a small benefit.
The pollution laws do save lives...in certain areas. These micropollution laws are most useful in large cities with poor public transportation where large amounts of pollutants are released in a very concentrated area. These are the places that maybe the rules shouldn't be loosened, and where better public transportation is needed (props to the writer above who rightly called out GM for buying out SF's public train plans). Other less populated areas could stand to have looser pollution laws with negligible consequence. But then again...I'm not the pollution emissions expert:) The one thing that would really be a step to reducing GHG emissions is a cost for carbon, though.
.... you'd have to prohibit the Illinois rural diesel truck driver from driving his truck into Chicago.
the honda civic hatchback i bought in 1984 averaged 50 mpg on the road (without a/c, power steering or electric windows). with a/c it averaged 47 mpg. it was lightweight and without all the currently fashionable bells and whistles. a recent npr report found that a 10-year-old toyota echo had a lower environmental footprint (whatever that is) than a new prius. and the $25,000+ purchase price of a prius would go a long way towards fueling and repairing the echo.
I think it is a mistake to compare the American automobile industry to the Japanese automobile industry.
Japanese industry has never exactly been a free-enterprise model. All Japanese industries have a closer relationship with their government than any US industry, except for the defense industry.
I think at this time it would be a huge mistake to let one of the Big 3 go under. That doesn't mean I believe that they should be given help with no strings attached.
But looking at the big picture, the unintended consequences of such inaction could be devastating for the US economy.
We know what we're getting with the auto industry. We've already given $250 billion to the financial industry, and I haven't heard anything yet, from anybody on the right or the left, that would indicate exactly what we have with the financial industry.
Granted the Big 3 have made mistakes, but they are very symbolic to the country, and although I'm sure many professors would like to have us believe the country is truly "post-industrial," I don't think auto-manufacturing is something that we as a country should let whither away.
And those strings should be "green tech" or no money.
True happiness is knowing you are a hypocrite. -- Ivor Cutler
Correction: wither away
Let them go bankrupt as what will emerge will be better and stronger for it. The failing business model employed by all automakers, not just the big three, is why there is this issue of poor sales but as for the Big Three, it is due to a mix of incredibly stupid business executives as well as the UAW. They are dinosaurs and the best thing for them and America is to let them fail and regroup because consumers still need cars. It is beyond pathetic that they are begging the federal government for what amounts to nothing more than a welfare check. Where is the leadership of these Big Three is the real question before us?
see michael moore's "roger and me" for an informative (and entertaining) overview of gm. it's available at our county library.
I've seen it and it is totally worthless as with everything that man does and why anyone wastes their money or time on him is beyond me. All he is is a media hound seeking to hawk his trade, as he is nothing else contrary to those that think otherwise. There is very little he says that is verifiable and seems to me all he seeks to do is create conflict without offering anything of substance to human existence. He really should get a job working for a living instead of making his money off of other people's life.
"There is very little he says that is verifiable and seems to me all he seeks to do is create conflict without offering anything of substance to human existence."
Really? You should check your GOP talking points before you puke them. Can you verify them?
True happiness is knowing you are a hypocrite. -- Ivor Cutler
Let them go bankrupt as what will emerge will be better and stronger for it.
Then the financial sector, AIG, and all the others, which were bailed out, unconditionally, by a Republican Administration, and de facto Republican Congress, should be allowed to fail as well.
But maybe there's a bias against labor on the Republican side when it comes to an industry that actually makes something that is clearly absent when some Democratic lawmakers believed there should have been a restriction on the compensation of upper managemnt of the bailed out financial firms, and Republicans wanted that bail out money to be free of any advice, much less strings.
Or maybe Wall Str. just have better lobbyists on K Street than manufacturing sectors do.
Or maybe the Republicans are just sore at Michigan over the election?
Nah. That couldn't be it, could it?
I agree. It is this idea that "some are too big to fail," that is creating the real issue, besides the lack of a gold standard but that is another story. No, I agree that the banks should fail but please, when Nancy Pelosi and Harry Reid are charging in, give it a rest on "Republican de facto Congress." Why do you think so many of us from "Mainstreet" were protesting it from the start and we are invested in stocks too? A little failure is good for keeping the competition alert and for the creative destruction necessary for capitalism to really work.
The only voice that was worth listening to in that mess was Fed Chairman Bernake and unless you have a PhD in economics too, please spare us with the yells and catcalls about him. Even then I was a taxpayer reluctant to see the federal government get so involved in what must be a market based solution for this mess to clear up or it will never recover from it. The lack of leadership by business executives is the appalling story here and by letting them fail it send the message that it is time to man-up about their responsibilities.
Like I said before, I have never been a member of a union. I did work in a factory for a very short period making seatbelts. If I had worked there for any length of time I would not have hesitated to join the union for the necessary representation.
I would hope working in auto factories is a lot safer than it was back then. Is it safer due to unions?
Yes, it paid good money and you would have to pay me good money to do those jobs.
We had to be very careful with all of the heavy duty equipment. You could get seriously hurt very quickly. During those few months I built seatbelts, a woman did get hurt and was rushed off to the hospital. It was frightening to watch them scramble to get the machine stopped and then untangle her.
I don't know. Is it all robot driven now?
"Even then I was a taxpayer reluctant to see the federal government get so involved in what must be a market based solution for this mess to clear up or it will never recover from it."
I continue to be aghast at many Repuublicans ignorance of economic history.
Since this is the worst economic crisis since the Great Depression, it should be easy for people to look back and see what rescued the country from it.
Conservatives are always quick to claim that the New Deal didn't rescue the country, but it was World War II.
While that is true, all World War II was, in economic terms, was the New Deal on massive amounts of steroids and amphetamines.
The Great Depression was ended because of massive amounts of government involvement in business due to the war. The "free market" quite frankly had nothing to do with it.
"While that is true, all World War II was, in economic terms, was the New Deal on massive amounts of steroids and amphetamines."
And the subsequent "militarization" of American society afterward continued that "New Dealish" trend.
True happiness is knowing you are a hypocrite. -- Ivor Cutler
Yep.
And since Pres. Elect Obama made a promise to NASA in Florida, and the Democrats proved that they don't have to have Tennessee to win, but Florida will be key, I think it is guaranteed that less federal funding will be sent to Oak Ridge and more will go to Florida and NASA.
But then in East Tennessee, I guess we will always have free enterprise and the "market."
Enclave has an interesting write-up on unions and the big 3 auto mgfs, Inciting Class Warfare is So Easy for Those with Ulterior Motives.
We've been mainly talking about how U.S. automakers got where they are, and there is plenty of blame to go around.
But what now? Bailout? I'm starting to think not.
Congress has already authorized $25 billion in loans to jump start R&D and retool for production of more fuel efficient cars. As has been noted, any new production, or even significant changes to engines, etc. would be months or years out. This doesn't help GM.
Plus, their R&D investment for 2007 was only $8.1 billion on sales of $181 billion, which works out to about 4.5%. This appears to be typical of most auto manufacturers, which doesn't exactly suggest a forward looking, innovation-driven industry. (By comparison, Microsoft invests about 14% of revenue in R&D. Pharmaceutical companies are in the same ballpark or higher.) This also suggests that GM may not have the mental or physical infrastructure to suddenly absorb billions of R&D investment and figure out where and how to spend it effectively.
So what if we just gave them the $25 billion? Let's say we gave it to all to GM. This doesn't help, either.
GM has cut, slashed, frozen, restructured, and renegotiated about every expense they can. Reports suggest they are still burning through $2+ billion per month. Their latest quarterly report showed about $17 billion cash on hand. One analyst said they need around $14 billion on hand at any given time just to make payroll and keep the lights on. So how far would $25 billion go? Not very far. They are fundamentally screwed.
Here's a chilling statement from GM's latest 10-Q:
Isn't that sort of the definition of bankruptcy?
It would seem, then, that bankruptcy is their only way out. Their creditors and suppliers and shareholders would get screwed (actually, their shareholders already have). On the other hand, taxpayers would probably end up bailing out their pension plans and some of their employees would probably end up on public assistance such as Medicaid, etc., so we would get screwed either way, I guess, but not as bad as their employees.
But in the end, the GM board of directors, management, and shareholders would bear the brunt of it, as they should, and they would then have to figure out how to reorganize and restructure to emerge as a going concern selling a product people want to buy.
The GM board of directors and management will simply drive away in their $80K hybrid Escalades.
Checkmate!!
I don't think GM could survive bankruptcy. If they tried to declare Chapter 11, they'd have to arrange debtor-in-possession (DIP) financing to keep them afloat during the reorganization. Right now, that looks pretty much impossible. So, bankruptcy for GM could easily trigger an almost immediate shutdown and liquidation.
If you include GM's dealers, parts suppliers, and aftermarket suppliers, that would put millions people out of work in very short order.
I'm not convinced a bailout would work unless there were some very stringent conditions attached, but the alternative seems potentially much worse.
~Russ
Is DIP something like TIF?
"If you include GM's dealers, parts suppliers, and aftermarket suppliers, that would put millions people out of work in very short order."
I agree. I think letting GM go under would be a financial, symbolic, and, as a result, an economically strategic disaster.
We've bailed out people who manage, and mostly mismanage paper assets, Ponzi schemes described as credible financial investment vehicles (see, I just did it), and other Wall Street creations that would put the Imagineers at Disney World to shame with their imagination.
Letting GM sink would cast a pall, and send a shockwave throughout the country that could possibly destroy what little confidence is left in America's leaders and future leaders. It would only deepen the recession and possibly slow the recovery.
Yes, but GM sold 4.5 million vehicles last year in North America, 2.2 million in Europe, 1.4 million in Asia, and 1.2 million in Latin America, Africa, and the Middle East.
Those markets may shrink, but they aren't going to just dry up and disappear. And I doubt that any other manufacturer has the capacity to step in and fill the void.
Somebody is going to make the cars, and workers will be needed to make them and the suppliers will be needed to supply whoever does, even if it's not GM.
And if we're going to bail out GM, then do we have to bail out Ford and Chrysler? If we're going to nationalize auto manufacturing, where does it end?
(Playing devil's advocate a little.)
P.S. Maybe it would be better to write a $700 billion check to bail out and shore up our manufacturing base and save the big three automakers v. paying off bad-stupid Wall Street bets.
But then we have to ask whether we should be doing either.
In either case, are we sending a message that capitalism is dead, and we're creating some new weird hybrid where profit is privatized for a wealthy, protected few while risk is socialized so that failures are paid off by everyone else?
(And what about the irony of claiming that Obama is a "socialist?" Who are the socialists again? I'm having trouble keeping up...)
Randy, all of those questions make my head hurt. I don't want to have to think that hard.
If GM were to fold, the demand for vehicles would certainly continue (as you noted), but that doesn't mean the demand could be met in a reasonable time. A closure of GM would almost certainly result in a piecemeal sell-off of its assets, factories, and suppliers, since no car company is big enough to swallow the entire elephant in one gulp. Toyota might buy some factories (or just the equipment in some of those factories), Nissan might buy some suppliers (or just the buildings they occupy), etc., and I doubt that the sell-off would be orderly enough for any of those factories to stay online. Some of them might reopen years down the road, but meanwhile, we'd have several million more people looking for non-existent work in an already stressed economy.
I don't know where bailouts should stop, but Bernie Sanders said recently that "too big to be allowed to fail" should automatically mean "too big to be allowed to exist in the first place." I tend to agree with him.
The "new weird hybrid" you describe has been the de facto reality in our system for many years now; it's just finally being admitted in broad daylight. See the S&L bailout for an example from 20 years ago.
~Russ
Assets would be liquidated, which means Chrysler and Ford would pick up some plants for pennies on the dollar, and would reopen them once demand picked up. Bad for shareholders and creditors, but better than a bailout for taxpayers and the market.
What you're really talking about is an artificial stimulus of tax dollars (bailout) to produce a product that nobody is buying, and being made by a company that can't find their butt with both hands and OnStar GPS.
If you want to save those jobs, and you want to spend a pile of money to do it, there's better ways than putting those dollars in the hands of GM management to build more gas-guzzling SUVs. Retool the plants to build wind turbines and retrain the workers. Use a government LOAN for the retooling, and roll out the tax incentives for the buyers.
Better yet, use it to retool the plants to build electric cars.
But wait -- that's what the other, already-approved $25 billion is intended for.
The cash crisis in Detroit is not a long-term problem; it's one of short-term survival. If GM crashes within the next three to six months, no long-term retooling will even be possible.
I agree with you that a long-term re-evaluation of Detroit is in order, and it's long overdue, but the present issue with GM (and Ford and Chrysler, to a lesser degree) is one of short-term viability. I don't think we should let millions of jobs evaporate merely to send a message to GM's incompetent management.
~Russ
... it's about thinning the herd, from a market perspective. Every dollar you grant from taxpayer money to incompetent decision makers is a dollar that you could have granted to a smarter entrepreneur that could create a sustainable job.
And who decides who the "smart entrepreneurs" are? And they're going to create sustainable jobs how exactly?
I'm not against free markets, innovation, and entrepreneurs, but let's face some facts: Charles Ponzi, Michael Milken, and Chris Whittle were entrepreneurs. Where are the sustainable jobs?
We need to work with what we have, or more truthfully, what we have left. We're always going to need to travel, and we're probably always going to use automobiles to do so.
Let's not sell out our one remaining industry like we did in electronics to overseas investors and competitors. That would be a huge mistake.
.. we DON'T decide. We let the market do it.
Create the tax incentives and loan guarantees, and leave government out of the role of "kingmaker." By giving money specifically to GM/Ford/Chrysler, we are doing exactly that and deciding (wrongly) who we think is "smart."
And who decides what the tax incentives and loan guarantees will be, and who they will go to?
Not the markets. Those decisions, like it or not, will be political decisions. That's the way it should be.
And we deregulated and let the markets decide that bundling home loans, car loans, and credit card loans was a GGGGRRRRREEEAAAATTTTT idea. And it was, for a while...until people figured out those derivatives couldn't be figured out.
Define the market you're talking about. Describe it. Is it in for the long term growth, or the short term profits?
I keep hearing the market, the market, as if it's all-knowing and always correct and always thinking about the future. It's not.
The car market was made up of people wanting big, comfortable, safe autos, regardless of gas mileage, until gas went up. Now they're not buying ANYTHING, and that's what's killing GM.
The markets allowed the hyper-expansion of the housing sector, based on the belief that housing values would continue to rise. The markets were wrong about that as well.
Example:
I get a $2,000 tax credit for installing a solar system on my house. It doesn't matter who I choose. There's no political decision about it. You get a tax credit for buying a hybrid vehicle, but it doesn't matter which brand you pick (although the Bushies limited this to so many cars per year by model, but that's the kind of thing you want to avoid). That's how you do it- an open ended outcome-based credit. We do it all the time, and very few of them are political.
Comparing renewable energy credits and deregulation of the financial industry is like apples and oranges. The former is sitting out in the sunshine and obvious to all, while the latter moved a vast portion of our economy in an murky unregulated free-for-all.
I agree with you about the potential pitfalls of the free market. I've said for over a decade now that the effectiveness of the free market depends on three variables:
- 100% accurate information
- available at zero cost
- and at zero time delay
In reality, you never have all three of those. So you recognize that and compensate. The free market also leads to short-sighted behavior and the "tragedy of the commons" / prisoner dilemma. So, recognizing that, you guide the market (directing tax incentives towards a desired outcome- jobs building renewable energy generation), but you can do so without favoring any particular corporation o