Wed
Jul 2 2008
07:21 am
Gen Y: "they deserve it now"
By: bizgrrl

Reportedly, Gen Y'rs are helping out the luxury car manufacturers.

Members of “Gen Y” — a famously fickle age group loosely defined as those born between 1978 and 1994 — don’t feel they need to earn their luxury, observed Ed Kim, director of industry analysis for AutoPacific, which tracks the automotive industry.

“They want it now, and they feel they deserve it now,” he said.

BMW is benefiting from the trend. Audi and Acura want in.

It's interesting how easy it is to get credit these days. When we were young (and we had to walk 10 miles in the snow to get to school :), you were lucky to get one credit card with a $300 spending cap. Unless your parents were helping out, the cars we bought were $500 junkers that required a lot of tinkering in the driveway. Ah, but we didn't live with our parents, whereas, "Living with the parents rent-free frees up cash for flashy rides like the M3...".

Topics:
gonzone's picture

another moniker

Submitted by gonzone on Wed, 2008/07/02 - 2:49pm.

I heard an older fellow refer to this age group that includes some "entitled" ones as "yuppie larvae."
I probably shouldn't have but I did laugh.

"When the going gets weird, the weird turn pro."
Hunter S. Thompson

RayCapps's picture

Easy now...

Submitted by RayCapps on Wed, 2008/07/02 - 4:58pm.

Those born between 1978 and 1990 got the nomination for Obama and are likely the key demographic for winning him the presidency. You might want to ease off the harshness a tad. Overall, as a "generation" they're probably the first group since the Boomers to break down as more progressive than conservative. No facts to back that up at all... just a sense based on personal experience.

James Calloway's picture

So, ease up on them

Submitted by James Calloway (not verified) on Wed, 2008/07/02 - 6:57pm.

because they're progressive, even though they are apparently spoiled stupid ?

RayCapps's picture

It is the sworn duty...

Submitted by RayCapps on Thu, 2008/07/03 - 9:15am.

of every generation to think all the ones following them are spoiled. "Back in my day, we didn't have flint to make fires just whenever we wanted one. We had to wait for a lightning storm to spark a fire or we learned to do without."

Thanks for helping to carry on that proud, eternal tradition.

R. Neal's picture

Those born between 1978 and

Submitted by R. Neal on Wed, 2008/07/02 - 5:00pm.

Those born between 1978 and 1990 got the nomination for Obama and are likely the key demographic for winning him the presidency.

So, we can expect Obama to propose getting rid of Social Security any day now? Heh.

RayCapps's picture

Huh?

Submitted by RayCapps on Wed, 2008/07/02 - 5:10pm.

Here I thought the key demographic championing the dissolution of Social Security (never gonna happen, total waste of pixels to argue it) was all those self-absorbed Gen X'ers like me who've been paying into the program for all these years knowing the massive Boomer population ahead of them would suck the "trust fund" dry before they saw a penny of it. Gen Y has nothing to worry about. The pyramid scheme will be pointy on the top again by the time they retire.

knoxvegas99's picture

What Randy said

Submitted by knoxvegas99 on Wed, 2008/07/02 - 9:08pm.

So, we can expect Obama to propose getting rid of Social Security any day now? Heh.

My, but you're a wicked fellow!

Larry Van Guilder

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