At the risk of being accused of self-promotion, Where in the World is Smokey? is one of the more interesting and enjoyable projects I've worked on at UT. We're mailing T-shirts to students, staff, faculty, and alumni and asking them to take photos of themselves wearing the T-Shirt during their travels. Since launching the site in October we've received photos from 17 states and 20 countries, and we're expecting to get a photo from Antarctica in the next week or two, which will give us posts from all 7 continents.

The promotion is a bit gimmicky, maybe, but it's been a fun way to raise awareness of the university's Ready for the World initiative.