KNS editor Jack McElroy has a column today about a new Scripps initiative called the "Four Platforms" strategy for delivering content on the web, smartphones, tablets and print.

The current smartphone/tablet offering, at least for Android, is sort of primitive. It isn't much more than a basic RSS feed reader. I'm guessing it's a generic Scripps corporate-developed stopgap app provided to all their media outlets.

For the next generation, they really ought to take a look at some of the nicer user interfaces like Flipboard or Currents.

I realize they don't have Google money/skills for developing mobile/tablet apps, but surely it can't be that hard.