Apparently, Bono has a $750 million investment in the company that is about to pay off big time.

If FB comes out with what amounts to an overvalued IPO, they will have enormous pressure put on them to use people's info in ever more devious ways that may eventually push the limits of privacy invasion beyond even the tolerance levels of a generally desensitized public.

One too many revelations or mishandled fiascoes, and FB could see a mass exodus, with their most precious commodity tossing them aside with the pet rocks, mood rings and the Macarena, only to be remembered briefly in twenty years during a brief fit of nostalgia, and then dumped forever.

Is reputation.com taking investors? Seems like the smart money might go toward scrubbing away the inevitable pictures/posts of the frat parties pre-interview/senate run/etc.