Wed
Aug 2 2006
11:19 am
By: R. Neal  shortURL

Apply directly to the forehead.
Head On.
Apply directly to the forehead.
Head On.
Apply directly to the forehead.
Head On.
etc.

OK, then.

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rikki's picture

We are not sheep

We are not sheep

redmondkr's picture

I find it hard to

 

I find it hard to believe that companies actually pay good money to advertising firms to come up with some of this stuff.  Why would anybody buy a product from a company that is constantly yelling at them during every commercial break?  One of the most wonderful inventions of the twentieth century was the mute button - heavily used during election seasons.

Verbosity leads to unclear, inarticulate things. - Dan Quayle

R. Neal's picture

And besides that, I couldn't

And besides that, I couldn't even tell what the hell they were advertising. Sunscreen? Makeup? Skin cream? Headache remedy (which is what I believe it is - the commercial never says) was the last thing I thought of.

Paul Witt's picture

But you took the time to

But you took the time to find out.

R. Neal's picture

I'm just assuming, because

I'm just assuming, because they are now advertising similar pain relief product for other areas of the body.

But you're right. This was likely all calculated to create "buzz".

(Plus, they paid me to post this! Hahaha. Just kidding.)

rikki's picture

You have to assume the stuff

You have to assume the stuff erases memories or dissolves thoughts and the manufacturer and advertisers use the product.

R. Neal's picture

Heh. Maybe the commercial

Heh. Maybe the commercial was originally designed to run on Fox News. And now that I think about it, what DOES it do? This could be scary!

SteveMule's picture

776-5577

776-5577

Was, and still is the telephone number of pizza delivery restuarant in Manhattan KS.  Manhatten KS is home to Kansas State University (my alma mater, BSc. Physics, '91).  While I was studying there a radio commerical started airing that simply repeated "776-5577" over and over and over and over and over and ... until last few seconds when a voice would announce "Pizza Shuttle, when you need it within 30 minutes."  It took only a few days for this commerical to become the most hated and reviled radio commerical in Manhattan. 

However ...

After a busy night of studing and/or drinking and/or whater, no one needed the phone book to find the telephone number for Domino's or Pizza Hut, you simply sang the hated commerical that had been branded into your mind and dialed 776-5577 and ordered your pizza.  Within only a few months they were the most successful pizza establishments in town.  It was one of the most brillant advertisment campaigns I'd ever seen.

Take Care, Be Good and don't play in the street!

SteveMule

AT's picture

Oh man

Now I'm going to have that stuck in my head all day...

Anonymous's picture

Can you believe some

Can you believe some marketing firm got paid bank for that? What am I doing with my life sitting in this office when I should be making marketing slogans.

Anonymous's picture

Can you believe some

Can you believe some marketing firm got paid bank for that? What am I doing with my life sitting in this office when I should be making marketing slogans.

Sven's picture

Apparently, the ad was made

Reminds me of Bush administration marketing techniques. Apparently, the ad was made in-house using bits of an earlier ad - which they had to edit and remove any medicinal claims to avoid trouble with the FDA. I love this bit from the LA Times:

But, come on, this is some kind of postmodern gag, right, a parody of the hyper-hard sell? Alas, no. "We didn't intend it to be a joke," [director of sales and marketing] Charron said. "The idea is that all our competitors are pills. Our product you apply directly to the forehead. That's what makes it different. We wanted for people to remember it. It's the only product that you apply directly to the forehead." He kept saying that. This is the ad you get when Rain Man is your VP of marketing.

James Randi sez:

Each .2-ounce (<6 grams!) stick contains a “12X” concentration (?) of White Bryony – a type of vine – as one of the two active ingredients. That means that the whole damn stick contains 1 part of ingredient in 1,000,000,000,000 parts of wax, or a stick contains .000,000,000,005,67 grams of "ingredient!"

 (The sad this is, this is exactly the kind of thing my wife would buy. It'll sit right next to the %@%$@ $300 a box BreathRight strips).

Lansing's picture

"We are not sheep" Oh yes we

"We are not sheep"

Oh yes we are!

Joe P.'s picture

Genius. Evil, but Genius

It is relentless, and may well be the catch-phrase of 2006.
It is also far more enigmatic than "I've fallen and I can't get up."

Amazing since legal fears prevent any actual mention of what the product actually does or why or how. Perhaps the mystery of the product (or its sheer annoyance factor) has made so many people talk about it. Was it devised at Gitmo maybe??

I guess "Rub Wax On Your Forehead!!" isn't compelling.

SemiPundit's picture

Another great rub-on product

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