Fri
Jul 28 2006
10:24 am

and South Korea...

Sy Schlueter, chief executive of investment house Copernicus in Hamburg, said Wal-Mart had trouble winning over German consumers, who tend to be very price-focused and would rather drive to a different store if they know they can buy something cheaper. National discounters such as Lidl GmbH and Aldi Einkauf GmbH put the heat on Wal-Mart's sales, he said, by offering the same products at competitive prices.

I thought that was what American consumers did, drive to a different store (i.e. Wal-Mart) to buy something cheaper. Either German discounters are more competitive than American discounters, or American consumers aren't really buying things cheaper.

R. Neal's picture

Or Wal-Mart comes to your

Or Wal-Mart comes to your town and drives away all the competition.

Eleanor A's picture

Or

Or Germany was smart enough to slap a bunch of tariffs on Wal-Mart's goods and services to stop them from bankrupting all its local merchants.

jah's picture

I've always had the

I've always had the impression that American consumers just assume it's cheaper because it's at Walmart.

And I guess it might be cheaper, at first, until they drive their competitors out of business. 

Stormare Mackee's picture

Labor unions are still very

Labor unions are still very strong in Germany, and Wal-Mart didn't know how to play the game. Lidl pisses on labor unions, but knows who to pay off. I think Wal-Mart's strategy mistake was to assume that consumers want EVERYTHING to be cheap. Lidl entices customers by selling a couple of key items (bread, beer, coffee etc.) dirty cheap (cheaper than Wal-Mart); this is enough to draw in customers who then end up doing all their shopping in Lidl. Different business model, one that works better in Europe. Apparently corporate strategists in Bentonville couldn't grok this difference. (link...) (link...)
DM's picture

Shopping in the Neighborhood

A lot of us still like to have our shopping done within easy reach of home (preferably walking distance). Especially ALDI is ubiquitous unless you live in a rural village, but since in that case you have to drive to the nearest small town for your doctor's appointment or whatever anyway, lots of folks also drop by ALDI or LIDL. The stores are small enough that you encounter you neighbors there and have a little local "gossip" session. Usually you also find in the vicinity some larger food stores with higher priced delicatessen type items so that you really do not have to waste the gas to drive 30 to 50 kms to the closest Wal-Mart. And most of us are not to keen on shopping in a box on a field, since that kills our still lively downtowns.

I have seen the advertisement fliers of a Wal-Mart located the above mentioned distance away, but in all these years I have not once bothered to waste that much time and gasoline to have a look at the store, since the fliers were to my mind for various reasons unimpressive.

I personally also consider to a large degree how employees get treated by the various chains.

Factchecker's picture

Damn. 

Damn.  Consumers who are community minded.  What a concept.  While here, we're gearing up for a weekend of climb-over-the-masses, day-after-Thanksgiving style shopping madness in mid-summer, just to save a few percent in sales tax.  Is it even as much as 9.25%, or is it just the state's cut?

KnoxVol's picture

Walmart does more than drive retailers out of business.

 

R. Neal said "Or Wal-Mart comes to your town and drives away all the competition."
 

It's not just the retailers that Wal-Mart drives out of business. 

A knowledgable person told me that Wal-Mart's demanding of lower wholesale prices from plastics manufacturer Rubbermaid caused them to have to file bankruptcy.

Just like all corrupt empires Wal-Mart will some day collapse from within.
 

Talk Tennessee Football at The County Seat

 

DM's picture

Forgot to mention

I forgot to mention earlier that as far as I have heard from Americans living relatively close to a German Wal-Mart branch that they had been very disappointed by the store, since they had expected it to be an exact copy of the stateside markets. They were completely surprised that Wal-Mart had to cater to German tastes and expectations in matters of food. Judging from the fliers the clothes Wal-Mart carried appeared to be fairly low in taste and as a result could not compete with ALDI's weekly specials.

The NYTimes had yesterday a pretty good write-up about what went wrong with Wal-Mart in Germany. Although I haven't been to any of these stores, the conclusions of the article coincide with what I have heard from folks who have had a look.

Anonymous's picture

I've been to them

I've been to those stores since I live in Mannheim, Ger. The Wal-Mart here has a completely different "flair" and I have not seen anybody buying other stuff than food in there.

Hey, do you happen to have a link to the NYTimes' write-up? That would help for my work. Thanx.

zoomfactor's picture

oligopolies and freedom

It's not just the retailers that Wal-Mart drives out of business.

A knowledgable person told me that Wal-Mart's demanding of lower wholesale prices from plastics manufacturer Rubbermaid caused them to have to file bankruptcy.

Here is a great article about that, that appeared in Harpers a few months back: (link...)

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