My guess either someone in the AV department will be fired, or someone on a shoot for one of the hundreds of sports magazines is not a UT fan.

Tom Wolfe could write a 1000 page novel off that video.

Who/what/how/why? The players seem quite uncomfortable. If they were going to do this type of thing the producer should have made it a little more fun for the participants.

I personally would not know if those were actual UT football players.

I have seen similar publicity stills shot before Kiffin's time. But that rainbow flag at the end of the video could be problematic for the him here in Redneckia.

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What's the big deal?
So someone who works with the photographer, or knows the photographer, is queer.
-Sugarfatpie (AKA Alex Pulsipher)

"X-Rays are a hoax."-Lord Kelvin

WVLT has more info:

(link...)

Here's more video (the same video unedited?) from WVLT:

(link...)

They seem to be having fun with it.

I guess the chains are some kind of strength training deal?

for a Playboy shoot. Same thing. And, not so good for UT's image, either, IMO.

Each year the UTAD prints a poster of a bunch of FB players without their shirts, oiled up, flexing for the camera. "Iron Vols" they call it - or something like that. One year they did it in front of and around a massive (powerful - get it?) truck. Another year they used some sort of earth moving equipment.

The kids were looking up in the video because the photographer was poised on a ladder.

Apparently this year they are looking to make more of a "speed" statement than a "strength" statement with the poster.

No mystery.

Why the chains?
That's some very weird symbolism going on there.
I had the sound turned down and halfway expected Berry to break out into a chorus of "Old Man River." It got super-weird when I turned it up and heard 'shake my little tush on the catwalk'