Sat
Jul 22 2006
07:59 am
By: bizgrrl

"Fanatics congregate at Zippo Manufacturing Co. headquarters in this northwest Pennsylvania city every other year for an international "swap meet."

"Zippo estimates it has produced 425 million lighters since George D. Blaisdell founded the company in 1932. Company president Greg Booth estimates there are 4 million collectors today."

When I saw this I though, wow, how can a lighter company survive? They survive through diversification. They started diversifying in 1962 with a flexible steel tape measure. In 2004 they acquired an Italian fashion company. Smart company with a history.

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