Tue
Jul 25 2017
12:10 pm
By: R. Neal
The News Sentinel has been fearuring these weird videos that take a long time to impart not much information.
It starts with a 30 second commercial followed by a one minute slide show that a) lists five things that pretty much everybody already knows, and b) could be read as text in a bullet point list in about 10 seconds or less.
At least they let you skip the 30 second commercial after a few seconds. I think this is a new "feature," not sure.
Anyway, I've seen a lot of these lately. There are worse examples with even less useful information and really poorly rendered graphics, but this is one from today's front page so there you go.
What's the point of these videos, other than to waste your time and bandwidth?
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Discussing:
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- Cost of car ownership on the rise, becoming unsustainable for some drivers (5 replies)
- Boeing was once known for safety and engineering (6 replies)
- Beware bad tax advice on the Internet (3 replies)
- Opoid treament across the bridge in SoKno (4 replies)
- Is tap water safe to drink? CDC report highlights deadly waterborne infections (4 replies)
- TN Republicans pushing to allow open carry of assault rifles despite pushback (2 replies)
- As some countries spurn cars, the U.S. continues to embrace highways (1 reply)
- Private equity ownership of hospitals made care riskier for patients, a new study finds (20 replies)
- USPS Knoxville facility (1 reply)
- Springtime is here and Dogwoods are blossoming (2 replies)
- TDOT lists dozens of East Tennessee bridges in ‘poor’ condition (1 reply)
TN Progressive
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- Toon (RoaneViews)
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- Winter at the Big Rocks (Whitescreek Journal)
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- Secrets from My Radio Days (Joe Powell)
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TN Politics
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- Editor’s notebook: Arming as many Tennesseans as possible while mistreating mothers. (TN Lookout)
Knox TN Today
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- A ‘Worthy’ woman from Corryton (Knox TN Today)
- Kronick’s Chronicles: Group homes evolved from fear to success (Knox TN Today)
- Dwarf crested irises form carpet of blue (Knox TN Today)
Local TV News
- Some students at a Knoxville elementary school to retake part of TCAP exam (WATE)
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- Inside the high-stakes world of Knox County E911 dispatchers (WATE)
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- Mixed-income housing at McClung Warehouse sites could help ease Knoxville housing crunch (WATE)
- Knoxville man must serve 26 years in prison for child sex crimes (WBIR)
- Downtown Knoxville festival featuring cuisine and performances returns on April 20 (WBIR)
- 'I want to go to college': Renounce Denounce graduates first class from its gang intervention program (WBIR)
- Service & Sacrifice: H-bomb Eyewitness (WBIR)
- Lenoir City man uses personal tragedy to help others (WBIR)
- Looking back: Blount County man one of several East Tennesseans on death row (WBIR)
News Sentinel
State News
- Vols linebacker Jeremiah Telander continues rapid rise in program - Chattanooga Times Free Press (Times Free Press)
- Wes Moore steps down as Chattanooga Christian basketball coach - Chattanooga Times Free Press (Times Free Press)
- Chattanooga's nine best high school baseball fields ranked - Chattanooga Times Free Press (Times Free Press)
- Kirby Wahl Obituary - Chattanooga Times Free Press (Times Free Press)
Wire Reports
- Senate dismisses impeachment charges against Mayorkas - The Washington Post (US News)
- Tornado Watches issued as dangerous storms rumble through Ohio Valley, southern Great Lakes - Fox Weather (US News)
- Tesla Seeks to Revive Musk's $47 Billion Pay Deal After Judge Says No - The New York Times (Business)
- Google workers arrested after nine-hour protest in cloud chief's office - CNBC (Business)
- United said it lost $200 million from the temporary grounding of the Boeing 737 Max 9 - Fox Business (Business)
- Alaska Airlines grounded after FAA advisory - MyNorthwest (Business)
- Biden vows to block US Steel acquisition by Japan’s Nippon Steel - The Associated Press (US News)
- If Trump testifies at NY criminal trial, prosecutors want to use his past legal run-ins to discredit him to jury - CNN (US News)
- Tesla Layoffs: Buffalo, NY Factory Loses 14% Workforce - Bloomberg (Business)
- Columbia University president grilled on campus antisemitism at congressional hearing - NBC News (US News)
- Video: Escaped circus elephant stops traffic in Montana - The Associated Press (US News)
- US man, 81, charged with murdering Uber driver after both targeted in scam - BBC.com (US News)
- 4 charged with murder and kidnapping of Kansas women in Oklahoma - KSN-TV (US News)
- U.S. stocks open higher as Treasury yields retreat - MarketWatch (Business)
- ‘Victories would be nothing less than an earthquake’: can UAW win in the south? - The Guardian US (Business)
Local Media
Lost Medicaid Funding
To date, the failure to expand Medicaid/TennCare has cost the State of Tennessee ? in lost federal funding. (Source)
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The KNS videos have been
The KNS videos have been driving me crazy. I go to a newspaper link and get a video only? Even the TV stations put the text of the video separately so I don't have to sit through a ridiculous video. Give me a break, KNS. Stop with the video only "articles".
The Tennessean
(in reply to bizgrrl)
has been unreadable crap for the last seven years. Welcome to the show.
Also too
(in reply to Andy Axel)
Scroll down in comments in this blog post
(link...)
We've been GANNETTIZED
Randy,
It's happening here with the Commercial Appeal as well, it is getting to the point where it is unreadable. At least we have the Daily News and the weekly Flyer (which updates every day) as alternatives, y'all don't even have that now. Just sad.
It's a brave new world out
It's a brave new world out there, guess you didn't get the memo. It's about "media content" now not news. Look at the job description of a "Content Strategist" for Gannett. It's long on Marketing Strategies and "research" (you know, Googling) and short on Journalism:
(link...)
This is not your daddy's news room. That is gone and our country is worse for it.
Content strategist
(in reply to trobinson)
Without weighing in on the topic of the thread, I did want to offer that content strategists don't do the news gathering part, at least in my experience. We reporters still do that. The content strategists get it out to the public, and as a techno idiot, I leave all that to them, though I'm trying to learn how to do a video. So, the definition on paper is a bit misleading.
Plain English
(in reply to Jamie Satterfield)
A content strategist is an editor.
*
(in reply to barker)
Coulda fooled me.
Video vs Print
The reason for these videos is the same reason that Google is willing to bleed for YouTube ( it still loses a lot of money ) and Facebook is pushing more and more video content, it attracts and _keeps_ eyeballs.
The promise of online advertising was data to track how well it worked. It's been around. Advertisers are starting to realize how little anyone pays attention to those ads inserted in your Facebook news feed or in the margins of a content site.
The content providers, Facebook, Google and others see video as a way of "forcing" users to watch the ads. They - accurately or not - see it as a way of ensuring ad revenues. At least for now, it seems like advertisers are still willing to pay for those video eyeballs.
I suspect this is why you're seeing legacy newspapers online pushing the video aspect. Some of it is video production is dirt cheap these days. And a big part of it is trying to capture more revenues for the same content.
Advertisers are starting to
(in reply to prk166)
...so now they force you to consume bandwidth by hogging the space over the banner, propagating trackers, triggering video or audio that you can't turn off, force delays before you can access content, etc.
And I've never paid attention to the ads. Now they just make me resentful.
Exactly.
(in reply to Andy Axel)
Exactly.
The End of Advertising ... Why it had to die
New book by Andrew Essex makes the case that ads are annoying -- always have been in whatever medium -- and it's becoming increasingly easier to block them.
I was out yesterday, peddling community partnerships in Knox TN Today, and a fine young man co-opted my time at one stop to explain how he had "eliminated the middleman" by developing 8-10 minute videos to promote his dad's business on Facebook.
He invited me back when KTT is "more stable." (grin)
When consumers can and do block commercially produced 30- and 60-second commercials, who thinks they'll hold still for longer, less professional ads embedded into weaker content? Won't happen.
I'm liking the Knox TN Today model more and more.