Just the other day I was thinking that computers and software have solved just about all the problems they can, from space travel to word processing, yet there's always some new technology around the corner that nobody needs.

Then today, I learned about this. The Juicero is a $400 internet-connected, app controlled juicer that requires a weekly subscription of juice packs costing up to $8 each per eight ounces of juice. The reason it's connected to the internet?

IT PROVIDES TRANSPARENCY

We’ll be able to tell you the ingredients, nutrition, and exact sources of the organic fruits and vegetables you’re currently drinking.

IT KEEPS YOUR PRESS IN OPTIMAL SHAPE

Your firmware is effortlessly, automatically updated.

IT TRACKS CONSUMPTION AND MINIMIZES WASTE

Our Press and the Juicero app sync so you always know which Packs you’ve consumed, and which ones remain. The app will also notify you when Packs are about to expire.

IT ENSURES YOU'RE DRINKING THE HIGHEST QUALITY JUICE

In the rare instance where a produce recall has been initiated, we have the ability to prevent the Press from pressing affected Packs. This enables us to offer the freshest, safest product possible.

Early funding rounds value the company at half a billion dollars. The founder compares himself to Steve Jobs.

(Funny story. It turns out you can squeeze the juice packs by hand and get almost the same result without buying a $400 juicer or connecting to the internet.)

SEE ALSO: Startups like Juicero are incapable of seeing their own absurdities

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R. Neal's picture

RIP Juicero

bizgrrl's picture

$118 million later they

$118 million later they couldn't make it happen. We really need to come up with a crazy idea and hope to keep just 1% of the money raised.

Knoxgal's picture

But the founder probably slaved for years

However, unlike lazy sloths like me (and maybe you), the founder probably slaved away 18 hrs/day, 7 days/wk for years, neglecting his family, his health, and the rest of his life. This clearly makes him a superior person, at least compared to me, because he knows what's most important in life. Making money, irrespective of the contribution you make.

Changing the world, one stupid idea after another.

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