Reportedly [1], Gen Y'rs are helping out the luxury car manufacturers.

Members of “Gen Y” — a famously fickle age group loosely defined as those born between 1978 and 1994 — don’t feel they need to earn their luxury, observed Ed Kim, director of industry analysis for AutoPacific, which tracks the automotive industry.

“They want it now, and they feel they deserve it now,” he said.

BMW is benefiting from the trend. Audi and Acura want in.

It's interesting how easy it is to get credit these days. When we were young (and we had to walk 10 miles in the snow to get to school :), you were lucky to get one credit card with a $300 spending cap. Unless your parents were helping out, the cars we bought were $500 junkers that required a lot of tinkering in the driveway. Ah, but we didn't live with our parents, whereas, "Living with the parents rent-free frees up cash for flashy rides like the M3...".