Monsanto ($4.2 million), DuPont ($4 million), PepsiCo, Nestlé, ConAgra Foods and Coca-Cola, each $1 million +, and others, are spending millions to fight Proposition 37 in California. Prop 37 would require the labeling of foods to identify if the foods contains anything geneticaly modified, just like identifying the amount of salt or trans fats.

companies behind some of the biggest organic brands in the country — Kashi [Kellogg], Cascadian Farm [General Mills], Horizon Organic [Dean Foods] — also have joined the antilabeling effort, adding millions of dollars to defeat the initiative

Kellogg, parent company of Kashi, has donated $600,000 to fight Prop 37. General Mills, parent company of Cascadian Farm, has donated $900,000 to stop Prop 37.

The European Union has required such biotech labeling since 1997, and companies by and large have formulated their products so that they do not contain any genetically engineered ingredients and thus do not need labeling. Also, David Byrne, the former European commissioner for health and consumer protection, has said that there was no impact on the cost of products.

It is being reported that the initiative is expected to pass even though $25 million has been spent to defeat it. I'm thinking the country is lucky to have Californians stand up for consumer rights. Haven't many national consumer protection laws originated in California? Those dang communists, socialists, anti-capitalists.

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gonzone's picture

I love the idea of such

I love the idea of such labeling. Really all they need is the word "FrankenFood" in bright orange letters!

A massive amount of money fighting this proposed law.

R. Neal's picture

If we outlawed GMO foods (and

If we outlawed GMO foods (and I realize that's not what they're talking about), our fructose-based economy would collapse.

The genetically modified Monsanto corn that feeds our livestock and fuels our cars and provides the fructose in nearly every single food would vanish and the cost of a "natural" replacement would be astronomical and require even more imported petro-chemicals to grow.

Wonder how Europeans transitioned away from this doomsday model?

Average Guy's picture

The threat of what Monsanto

The threat of what Monsanto (and others) is doing to our food supply far exceeds any terrorism threat America faces.

It'd be great if we could get a 24/7 four day news cycle on the subject.

Factchecker's picture

Didn't know Cascadian Farm

Didn't know Cascadian Farm was owned by GM, but I guess I shouldn't be surprised. Not sure I'd known about Kashi either.

Has anyone noticed the word "natural" disappearing from labels? Not sure whether I've seen enough products to note whether it's a trend or coincidence, but it makes me wonder if there's a truth in labeling law that has kicked in. Annie's Naturals and Breyers ice cream are two I've noticed (maybe the only 2?). Annie's still has "naturals" in its name, but has dropped the word from the description on their salad dressings. When I google this, I see things about the word not being regulated and so anything goes. I've just found this site, Fooducate, but I've not spent a lot of time there. It looks pretty useful, though.

P.S. I'm seeing grades for products listed on Fooducate, but not explanations on how they do the scoring. My favorite peanut butter, for example, gets a B+. High "FoodPoints" or too many ingredients? The word "natural"? Can't really tell.

Infoman's picture

JUST LABEL IT!

Of course information is always welcome, that's a no-brainer. Just label it and let the people decide if they want to eat it! I wouldn't if I can help it.

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